People living with Alzheimer's are counting on you. [Alzheimer's Association]( [DONATE NOW](
[$150,000 Holiday Match Challenge]( Dear Friend, I have one pretty big wish on my holiday list this season — and I know it's one you share as a member of our community. It's a wish that one day there will be a cure for Alzheimer's disease. [That's why I'm urging you to join us during our $150,000 Holiday Match Challenge]( when you can achieve 2X the impact toward providing care and support and advancing crucial research. [Donate Now](
A generous donor, who wishes to remain anonymous, has pledged to match all gifts up to $150,000 — but we'll need to raise the same amount by December 31. This donor's generous gift will support Alzheimer's research efforts. And [your gift today can make 2X the difference]( to advance critical research and provide much-needed care and support, throughout the holiday season and beyond. But we don't have much time to reach our goal. [I need help from caring friends like you to support people living with Alzheimer's by making a gift during this holiday season.]( We can't let an opportunity like this go by without taking action. Our work is too important. Your support is urgently needed. [Look at what a powerful difference the support of our community has made possible. Please give today during this incredible 2X match challenge:]( THE IMPACT OF YOUR GENEROSITY
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[When you donate today, during our $150,000 Holiday Match Challenge, you can make a profound difference.]( You will support our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. It's going to take all of us working together to raise $150,000 in such a short time. But I believe in the power of this community to come together around a common goal. And that goal is putting an end to Alzheimer's. This is a time when we must all do our part, and your help is needed now. You have shown a strong interest in our work. [Please make your first gift now while it can be matched and have twice the impact.]( Please give now while your gift — up to $150,000 — can go 2X as far.
[$16 can become $32.](
[Many are selecting this.](
[$30 can become $60.](
[$50 can become $100.](
[Double my impact now.](
With your support we make important progress every day. Around the globe, scientists are accelerating research toward new methods of treatment, prevention and, ultimately, a cure for this devastating disease. [But research, as well as our ability to provide essential care and support, can only happen with your help.]( We're a caring community, and we rely on the support of our community to make everything we do possible. [Donate Now](
[When you answer the challenge by making your holiday gift today]( you can achieve 2X the impact and help: Provide real-time answers and support for people caring for a loved one living with Alzheimer's or another dementia through our free 24/7 Helpline (800.272.3900) and online, with resources like our [Alzheimer's Navigator®]( tool.
Strengthen our commitment to identifying and addressing barriers that may impede members of diverse communities from receiving Alzheimer's education, care and support, and to improving treatment for everyone.
Advocate for public policy that will increase federal research funding and support those impacted by Alzheimer's.
There is only a limited time to take advantage of this amazing $150,000 Holiday Match Challenge. Don't miss this chance to double your impact on our work to advance critical research, while also helping to provide high-quality care and support. [Please make your first gift at this critical time.]( Thank you very much. Gratefully, Liz Adams
Chief Development Officer [Facebook]( [Twitter](
P.S. [Please make your holiday gift today while your impact can be doubled.]( Those who are affected by Alzheimer's draw hope from the compassion of generous supporters like you. Thank you. [Donate Now]( Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601
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