Our $150,000 Holiday Match Challenge starts with you — TODAY. [Alzheimer's Association]( [DONATE NOW](
[$150,000 Holiday Match Challenge]( Dear Friend, The holiday season is often called the season of giving, and we are sure you agree that [a future without Alzheimer's disease is one of the best gifts we can try to give](. Many doctors see the urgency as well. Fifty percent of primary care physicians tell us they believe the medical profession is not ready for the growing number of people living with Alzheimer's disease or other dementias. [We must act to change the trajectory of this public health crisis.]( [Today, I'm hoping you'll take action by joining our community of donors with your first gift during our exciting $150,000 Holiday Match Challenge.]( [Donate Now](
A generous donor, who wishes to remain anonymous, has pledged to match all gifts up to $150,000, and their gift will support crucial Alzheimer's research efforts. But in order to achieve this challenge, we must raise the same amount by December 31. [Please donate while your gift can go twice as far]( toward providing care and support and advancing research. While the holidays are meant to be a joyful time, people living with Alzheimer's often feel a deep sense of loss as a result of their condition — and their caregivers can feel lonely and isolated, balancing celebration with needed care. [That's why your help is needed more than ever.]( Friend, I'm very grateful for your interest, and I'm urging you to please make your very first donation to the Alzheimer's Association a holiday gift of hope now. [Your caring donation can go 2X as far toward our mission]( to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. [Donate Now](
At [alz.org]( caregivers and other loved ones of people living with Alzheimer's can find helpful tips on getting through the holidays, such as how to have conversations with family members in advance to manage expectations regarding holiday celebrations. Our free 24/7 Helpline (800.272.3900) is also available to offer support and resources, day or night. Your support helps make these vital resources possible and so much more. [By making your first gift as part of our $150,000 Holiday Match Challenge today, you can double your impact]( and you will help to ensure we can provide high-quality care and support to everyone who needs us this holiday season, while also accelerating the most promising dementia research worldwide. Recent breakthroughs show the power and promise of investments in research. But we can't stop now. We must do more, and I'm counting on you.
[$16 can become $32.](
[$30 can become $60.](
[$50 can become $100.](
[Double my impact now.](
Thank you for your compassion and your generous support today, which will help to ensure that resources are available so no one has to face Alzheimer's alone during the holidays — or at any other time. [That's our goal, and it's one that we hope you'll support now.]( [Donate Now](
With gratitude, Liz Adams
Chief Development Officer [Facebook]( [Twitter](
P.S. This $150,000 Holiday Match Challenge ends on December 31. I know how busy things can get during this time of year, so please don't wait. [Donate now before this match opportunity expires, and you can double your impact on our important work.]( Thank you. Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601
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