The Most Exciting New Product of the Month Is a Wet-to-Dry Hair Tool

[View this email in your browser]( | [Manage newsletter subscriptions](newsletter=all2) [Allure logo image]( February 24, 2023 [senior editor jesa marie calaor after using the ghd duet style]( And the One to Watch for February 2023 Is... This is the first installment of [One to Watch](, where we highlight one new, innovative product our editors are truly loving each month. Learn more about how it works [here](. The idea that a wet-to-dry hair tool can cause no damage is just as unbelievable as the idea that the [ozone layer]( is healing. (Yes, we're shocked, too.) But hair-tool brand GHD is making this claim with its new launch, the Duet Style, which combines the technology of a blow-dryer and a flatiron to create sleek, extra-soft hairstyles from wet, towel-dried hair. We were, of course, skeptical, but jumped at the chance to put the claim to the test. Some of us (*raises hand*) were more nervous than others. Devin Toth, hairstylist at New York City-based Salon SCK, says the skepticism surrounding wet-to-dry stylers is rooted in "misleading" infomercials ([remember this?]( anecdotes of traumatizing hair damage, and "the logic that you would never iron a wet pair of jeans." But he captures our thoughts about the multi-time Best of Beauty-winning brand perfectly: "If any brand could pull off a wet-to-style hair tool that doesn’t damage your hair, it would be GHD," he says. Allure editors put our own hair in the hot seat—[see how it turned out here](. [READ MORE]( [Sign up for Allure's Beauty Box]( [Facebook]( [Twitter]( [Instagram]( [Pinterest]( This e-mail was sent to you by [allure.com](. To ensure delivery to your inbox (not bulk or junk folders), please add our e-mail address, allure@newsletters.allure.com, to your address book. View our [Privacy Policy]( [Unsubscribe]( or [Manage your newsletter subscriptions](newsletter=all2) Copyright © Condé Nast 2023. One World Trade Center, New York, NY 10007. All rights reserved.