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The Eye Shadow Trend You'll Be Seeing Everywhere This Winter

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Sun, Nov 7, 2021 01:34 PM

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Upgrade your cool-weather makeup with the shade of the moment. | November 07, 2021 Each season, it s

Upgrade your cool-weather makeup with the shade of the moment. [View this email in your browser]( | [Manage newsletter subscriptions](newsletter=all2) [Shop Allure logo image]( November 07, 2021 [A collaged image of Huda Beauty Obsessions Palette in Amethyst, E.L.F. Cosmetics Bite Size Eyeshadow Palette in Açai You, and Rimmel London Magnif'eyes Eyeshadow Palette Electric Violet Edition on marbled pink/orange background] [The Best Purple Eye Shadow Palettes Packed With Lilacs, Violets, and Lavenders]( Each season, it seems one color is suddenly everywhere — in your [TikTok feed](, all over your Instagram Discover page, and on the faces and fingertips of your most aesthetically talented friends. The color of the moment for winter 2021: [Purple](. 💜 This classic color comes in myriad hues — violet, lilac, lavender, plum — and can be worn in so many ways, and right now, Allure editors are especially fond of swiping it on our lids. Lucky for us, every possible shade of purple is taking over the latest palettes in packs. "Purple is a very versatile color — it looks great on everyone, in my opinion," says makeup artist [Lennie Billy](. "I love how the pastels look on fair skin tones and how the plum and violet shades look on deeper skin tones." Beloved brands like Anastasia Beverly Hills, Colourpop, Huda Beauty, and Natasha Denona have all touted the regal hue, often pairing the cool-toned shade with soft neutral that make experimenting easier (and more fun) than ever. Ready to dip your toe into the purple pond? We asked professional makeup artists and beauty editors to share their favorite purple eye shadow palettes, so whether you're seeking show-stopping brights or subtler everyday tones, matte finishes or shimmery textures, you'll find a palette that suit your preferences (and price point). Plum voyage! All products featured in Allure newsletters are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. [Anastasia Beverly Hills Norvina Pro Palette Vol. 5]( [Anastasia Beverly Hills Norvina Pro Palette Vol. 5]( $60 [BUY IT]( [Juvia's Place The Violets Palette]( [Juvia's Place The Violets Palette]( $14 [BUY IT]( [Huda Obsessions Palette in Amethyst]( [Huda Obsessions Palette in Amethyst]( $27 [BUY IT]( [Colourpop It's My Pleasure Shadow Palette]( [Colourpop It's My Pleasure Shadow Palette]( $14 [BUY IT]( [Natasha Denona Lila Eyeshadow Palette]( [Natasha Denona Lila Eyeshadow Palette]( $129 [BUY IT]( [E.L.F. Cosmetics Bite Size Eyeshadow Palette in Açai You]( [E.L.F. Cosmetics Bite Size Eyeshadow Palette in Açai You]( $3 [BUY IT]( [Sign up for Allure's Beauty Box]( [Get 1 Year of Allure Magazine]( [Condé Nast Spotlight | The breaking news and top stories everyone is talking about. All in one place. The most popular stories from Vogue, GQ, The New Yorker, Vanity Fair, Wired, Architectural Digest and more. STAY INFORMED]( [Facebook]( [Twitter]( [Instagram]( [Pinterest]( This e-mail was sent to you by [allure.com](. To ensure delivery to your inbox (not bulk or junk folders), please add our e-mail address, allure@newsletters.allure.com, to your address book. View our [Privacy Policy]( [Unsubscribe](newsletter=all2) or [Manage your newsletter subscriptions](newsletter=all2) Copyright © Condé Nast 2021. One World Trade Center, New York, NY 10007. All rights reserved.

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