We Tried Blake Lively's New Hair Care Line, Blake Brown—And Here’s Our Honest Review

[View this email in your browser]( | [Manage newsletter subscriptions](newsletter=all2) [Allure logo image]( August 05, 2024 [Blake Lively's Blake Brown hair collection]( PRODUCT REVIEW [Blake Lively Launched a New Hair Care Line at Target]( And we put all eight products to the test.   [senior beauty editor paige stables]( “Kérastase was really the benchmark for me,” Lively says bluntly, speaking of the salon brand’s formulas that she used for years. But its steep price tag is not lost on the star. Decades ago, her first film had left her hair “super damaged, it was like sprigs and sprouts,” so she went to a salon for help. “They're like, ‘And it's $48.’ I was like, ‘Excuse me, per bottle?’ And I need four. I need four bottles, so it's going to cost me $200 to wash my hair.” With this top of mind, Lively prioritized creating more affordable formulas, each ringing up at $25 or less, and exclusively [available at Target](. “It took a really long time to get it right—and to get it at that price point,” she says. The [Blake Brown collection]( includes: a pre-shampoo treatment 2x shampoos 2x masks 3x styling products (leave-in, mousse, and dry shampoo) [Blake Lively's new hair care collection and Allure Editors (Piage, Jesa, Talia, and Dianna)]( Five editors—with different hair-care needs—and three cosmetic chemists share their [honest reviews](. [READ REVIEWS]( More Hair Product Reviews on Allure.com   [We Tried Fenty Hair on 3 Different Hair Types]( || And we've already got our favorites. [Brooke Shields on Commence, Her Hair Care Line for Mature Women]( || And why she's tired of talking about menopause. [We Tried Beyoncé's New Hair-Care Line, Cécred, on 3 Different Hair Types]( || Here are their first impressions. [Facebook]( [Twitter]( [Instagram]( [Pinterest]( This e-mail was sent to you by [allure.com](. To ensure delivery to your inbox (not bulk or junk folders), please add our e-mail address, allure@newsletters.allure.com, to your address book. View our [Privacy Policy]( [Unsubscribe]( or [Manage your newsletter subscriptions](newsletter=all2) Copyright © Condé Nast 2024. One World Trade Center, New York, NY 10007. All rights reserved.