#outlook a { padding: 0; } body { margin: 0; padding:= 0; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; } table, td= { border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt;= } img { border: 0; height: auto; line-height: 100%; outline: none; text-de= coration: none; -ms-interpolation-mode: bicubic; } p { display: block; marg= in: 13px 0; } = d> Make your first order today!
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Hi if your seeing this, means you ar= e lukcy!! The concepts are important, of course, but what=E2=80=99s most in= teresting is that it was written in April, 2000, nearly fourteen years ago.= I wrote it in an article for Persuading, trying to help agencies like your= s understand how digital work should fit within the marketing mix. There was some real enthusiasm in writing that, largely from the promise th= at the internet would provide a new era in marketing. It didn=E2=80=99t ful= fill that promise, really, as privacy concerns, inept agencies, and lousy U= I dominated the lack of innovation. Enter marketing automation technology (MAT), though, and the internet is fi= nally delivering on its promises. This is especially true in the marketing = of professional services, where decisions are more considered and where aut= henticity and truth can be established via thought leadership content. While the wait has been lengthy, the pace of recent developments has far ex= ceeded what we have come to expect. MAT is a milestone that will honestly c= hange every single thing about selling your services: You can establish a funnel to define the most likely path to hiring you. You can develop the tools to bump leads to the next stage in the funnel. Prospects will be fully aware of your abilities, your remuneration, and wha= t you won=E2=80=99t do. In the process of discovering that, prospects will = self-select themselves out of the running so that you avoid the biggest dan= ger in business development: dating prospects that are not marriagable. Best of all, it changes the equation from pushing to pulling. The amazing thing is that=E2=80=94no matter how good you are at selling=E2= =80=94if you are in front of a prospect that has already taken the safety c= hain off the door and invited you in, you can sell. Yes, you can sell. What= you hate about selling is trying to convince a prospect that they need you= . No more. MAT has changed that for you. There is so much to learn about this and I hope you will join us in Chicago= on March 6 for a packed day of learning MAT, both for yourself as an agenc= y and in your work as an agency for clients. David C. Baker ReCourses=C2=AE, Inc.