The Rise Of Controversial Advertising, A Hit Or Miss? | Weekend Newsletter

Your Daily Dose Of Clutter-Free News, Views And Interviews [View this email in your browser]( Your Daily Dose Of Clutter Free News & Views [The Rise Of Controversial Advertising, A Hit Or Miss?]( There are some brands, who through their level of communication, choose to stir the pot to attract attention because it triggers an emotional response, generating massive engagement. [You Need Clutter Breaking Content To Get Your Consumers To Stop Scrolling – Prachi Karan, Isobar]( Agency Reporter got an opportunity to interact with a highly creative, motivated and ambitious individual, Prachi Karan. Having been awarded India’s Top Digital Planner, she is currently serving as the Senior Director – Media at Isobar [YONO SBI, The Latest Leader to Bank Upon Influencer Marketing]( The idea behind YONO’s marketing was simple- to connect with the millennials and generation-next with the new app. The bank wanted to disseminate the idea of it being synonymous with youth. [Grofers Moves Programmatic First And Awards Mandate To Pivotroots]( With the thought of consolidating the digital media buys through programmatic, Grofers appoints PivotRoots as their agency to manage their programmatic duties. [Influencer Marketing Company,]( Launches Regional Celebrity Services To Cater Rural Markets]( The service will help brand and agencies to cater to the interest of the audience in tier-2 and tier-3 cities, and rural markets. [Advertising Wins Hearts and Minds by Embracing the Zeitgeist - Sumanto Chattopadhyay, Ogilvy Group]( Agency Reporter got an opportunity to interact with one of the advertising aficionados, Sumanto Chattopadhyay. With multiple award-winning campaigns in his kitty, he is currently serving as the Chairman and Chief Creative Officer at 82.5 Communications, The Ogilvy Group [#JobAlert – Digital Ad Sales At iAvatarZ Digital Bangalore]( iAvatarZ is in search of young enthusiastic individuals who are brimming with creativity and have an aspiration to shine in the digital media industry. [The International Andy Awards Appoints Publicis Groupe CCO Nick Law As Jury Chair]( The Advertising Club of New York’s International ANDY Awards now in its 54th year, announced the appointment of Nick Law, CCO of Publicis Groupe, as its new jury Chairman. For Editoral Enquiries editor@agencyreporter.com For Press Releases tanvi@agencyreporter.com Copyright © 2019 Agency Reporter - The Voice of Agency, All rights reserved. Subscribed Our mailing address is: Hemito Media Pvt. Ltd., Suite #1614, Logix City Centre, Sector 32, Noida, UP Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe from this list](.