"It becomes important to leverage our parent brand to take on the likes of Pulse": Krishna Rao, Parle Products...

Monday, July 24, 2017 [afaqs!]( Follow afaqs! : [facebook]( [linkedin]( [twitter]( [Home]( July 24, 2017&u= [Articles]( July 24, 2017&u= [Showcase]( July 24, 2017&u= [Media]( July 24, 2017&u= [Directories]( July 24, 2017&u= [Case Studies]( July 24, 2017&u= [Jobswitch]( July 24, 2017&u= [Events]( July 24, 2017&u= [Online Videos]( July 24, 2017&u= [banner] ["It becomes important to leverage our parent brand to take on the likes of Pulse": Krishna Rao, Parle Products](-Krishna-Rao-Parle-Products) Krishna Rao, category head, Parle Products, is talking about his recent ad - part of a three-film campaign - that reminds the viewer that brands like Kaccha Mango Bite, among others, belong to Parle...[read more](-Krishna-Rao-Parle-Products) ["We aspire to be the Zee, Star or Viacom18 of digital:" Gurpreet Singh, One Digital](-Gurpreet-Singh-One-Digital) We spoke to Gurpreet Singh, COO and co-founder, One Digital Entertainment, and got to know his company a little better...[read more](-Gurpreet-Singh-One-Digital) [SHAREWORTHY]( [Advertising error... KFC or KFC without the 'C'?]( error... KFC or KFC without the 'C'?) error... KFC or KFC without the 'C'? Advertising error... KFC or KFC without the 'C'? [banner]( [Mathrubhumi appoints Vizeum as media agency]( Maxus was the incumbent agency on the account...[read more]( [Sumit Sehgal joins Comio India as Chief Marketing Officer]( Previously, Sehgal was chief marketing officer at Intex Technologies...[read more]( [CREATIVE SHOWCASE]( [Asian Paints]( MEDIA: Digital BRAND: [Asian Paints]( [Devendra Chawla, Chief Executive Officer, Future Company, Quits]( Sadashiv Nayak, a member of the company's strategic business team, will fill in..[read more]( [eBay India launches digital campaign #NoWorldWithoutGirls]( For this, the e-comm brand has collaborated with YouTube band Sanam. A quick look at the music video...[read more]( [Bharat Kapadia joins BrandAd Emedia Solutions]( He joins the board as one of the promoters...[read more]( [BARC India to host digital measurement roadshows in Delhi, Mumbai and Bengaluru]( These roadshows are scheduled to be held between July 31 and August 2, 2012...[read more]( [MEDIA BRIEFS]( [ ] [Mathrubhumi News Television Channel announces First day of Periods leave for women employees]( [ ] [News18 India launches a weekend special- ‘Chidiya Ud’]( [ ] [Winter is Finally Here; Convenience Meets Unparalleled Experience with Game of Thrones Season 7 on Hotstar]( [ ] [DSPORT partners with NOD WIN to broadcast Indian eSports league]( [ ] [GAYDIO – India’S first LGBTQ radio show exclusively on ISHQ 104.8 FM]( CASE STUDIES [ ]( [How LinkedIn]( SOURCE: Aatif Awan Since its 2003 inception, LinkedIn has transformed from a networking hub to a beacon of economic opportunity for more than 500 million global members... Please add afaqs! newsletter to your Address Book so this newsletter doesn't get filtered into your bulk folder. [click here]( to know how to add our e-newsletters to your safe sender list If you can't see the mailer, please [click here]( This message is brought to you by afaqs! If you do not wish to receive any such special mailers, [click here](