Avinash Kaul Interview | Is meme marketing overdone? | Shekhar Badve's guest post...

Monday, August 12, 2019 [alt_text]( [alt_text]( [alt_text]( ["We are yet to figure out a business model for factual entertainment": Avinash Kaul, Network18]( Chief executive officer, Network18 and managing director, A+E Networks | TV18, speaks about the news and factual entertainment business in India. --------------------------------------------------------------- [alt_text]( [Is meme marketing overdone?]( A quick analysis of brands' current favourite digital marketing tack... --------------------------------------------------------------- [alt_text]( [It's time for brands to stop talking and start doing]( A guest article by Shekhar Badve, founder-director of branding and design agency Lokus Design, argues why brands ought to stop paying lip service to the whole 'purpose' narrative. --------------------------------------------------------------- [alt_text]( [ZEE: Amit Shah to head West, North, Premium Channels; Samrat Ghosh to head East]( Both will report to Punit Misra, CEO, domestic broadcast business, ZEE... --------------------------------------------------------------- [alt_text]( [Neha Toteja appointed head of Flipkart Video]( Toteja has previously worked at companies like Amazon, Star TV Network and Times Network, to name a few... --------------------------------------------------------------- [alt_text]( ["We don't need to bundle and package The Ashes to woo advertisers": Rajesh Kaul]( Sony has already got advertisers like Byju's, Toyota, Flipkart, Apple and Policy Bazaar on board to associate with the tournament and is in discussion with a few others. --------------------------------------------------------------- [alt_text]( [This Netflix ad looks more like a series trailer]( Netflix's new Pocket Plans promotion references Sacred Games, Stranger Things... --------------------------------------------------------------- [alt_text]( [Tinder looks for its match; brand team is meeting agencies]( The Gurgaon based brand team is in the process of meeting with potential creative partners, in a bid to zero in on one. --------------------------------------------------------------- People Spotting [alt_text]( Vaidya_20190812&u= [Mandar Vaidya CEO SE Asia & Middle East OYO Hotels & Homes]( Vaidya_20190812&u= [alt_text]( Ajmera_20190812&u= [Gaurav Ajmera COO, India & South Asia OYO Hotels & Homes]( Ajmera_20190812&u= [See all]( CREATIVE SHOWCASE [alt_text]( India20190812&u= [Brand: OkCupid India Media: TV]( India20190812&u= [See all]( Please add afaqs! newsletter to your Address Book so this newsletter doesn't get filtered into your bulk folder. [click here](to know how to add our e-newsletters to your safe sender list If you can't see the mailer, please [click here]( This message is brought to you by afaqs! If you do not wish to receive any such special mailers, [click here](