"Crown Cricket Ka Madamji" | Q&A: RB's Pankaj Duhan | Ford's 'woke' ads...

Friday, June 14, 2019 [alt_text]( [alt_text] [alt_text]( [Ahead of India-Pak game, Star Sports puns on 'baap baap hota hai' jibe in ad]( The copy of Star Sports' latest spot under the #CricketKaCrown umbrella draws on an old India-Pak jeer slinging match about 'baaps' and 'betas'. --------------------------------------------------------------- [alt_text]( ["Want to delight 'Millennial Moms'": Pankaj Duhan, RB, on Dettol soaps]( We spoke to the CMO of RB, South Asia Health, about Dettol's latest 'Co-Created with Moms' range of products in the soap segment. --------------------------------------------------------------- [alt_text]( [Ford India pulls a Gillette: A look at the brand's new 'woke' spots]( Two new TVCs for Ford India by BBDO India want to target a 'woke' audience... --------------------------------------------------------------- [alt_text]( [Twitter's first ad campaign for India is out: No, it doesn't shame the trolls]( Twitter is out with its first consumer marketing campaign in India - the media plan includes TV commercials. But why again doesn't it tackle the trolling menace? --------------------------------------------------------------- [alt_text]( [Indian ad spends will reach Rs. 696.9 billion this year: DAN's Advertising Spend 2019 Forecast]( The Forecast predicts that Cricket World Cup and Lok Sabha Elections are set to increase ad spends in India to 11.4 per cent in 2019. --------------------------------------------------------------- [alt_text]( ["Regional language helps connect with newer fans": Gautam Thakar]( The World Cup is here and the CEO of Star Sports is hoping to capture a fresh set of audiences. A chat on the need to regionalise this 'content'. --------------------------------------------------------------- [alt_text]( [Contract Advertising wins the creative mandate of Godrej Interio]( The account was won after a multi-agency pitch. --------------------------------------------------------------- [alt_text]( [Lowe Lintas to drive the creative mandate for Tata Motors' new premium hatchback - Altroz]( The account will be handled by the agency's Mumbai office. --------------------------------------------------------------- People Spotting [alt_text]( Mhaskar_20190614&u= [Shekhar Mhaskar Chief Growth Officer Isobar]( Mhaskar_20190614&u= [alt_text]( Verma_20190614&u= [Abhesh Verma CEO HT Digital Streams]( Verma_20190614&u= [See all]( CREATIVE SHOWCASE [alt_text]( India20190614&u= [Brand: Twitter India Media: Digital]( India20190614&u= [See all]( Please add afaqs! newsletter to your Address Book so this newsletter doesn't get filtered into your bulk folder. [click here](to know how to add our e-newsletters to your safe sender list If you can't see the mailer, please [click here]( This message is brought to you by afaqs! If you do not wish to receive any such special mailers, [click here](