Surf Excel mess: Lessons | Monster.com on work-life balance | FICCI Report...

Wednesday, March 13, 2019 [alt_text]( [alt_text]( [alt_text]( [Learning from Surf Excel's social media fire]( What happened with HUL's Holi spot for Surf Excel this week could happen to absolutely any brand campaign tomorrow. What should brands do when a simple advert is monsterised, then bashed on social media? --------------------------------------------------------------- [alt_text]( ["Work-Life Balance is an aspiration in most of Southeast Asia": Anshul Punhani, CMO, APAC & Gulf, Monster.com]( Job portal Monster.com focuses on the reality of over-worked Indians in new spot by Famous Innovations. --------------------------------------------------------------- [alt_text]( [The Millions and Millionaires on YouTube]( What the channels with more than a million subscribers tell us about what India loves to watch on YouTube. Highlights of Satya Raghavan's recent presentation. --------------------------------------------------------------- [alt_text]( [Indian media and entertainment industry to cross Rs 2.35 trillion by 2021: EY - FICCI report]( The latest report suggests Indian Media and Entertainment (M&E) sector reached ₹1.67 trillion in 2018, with a growth of 13.4 per cent over 2017. --------------------------------------------------------------- [alt_text]( [Ranjeev Vij joins Ogilvy Delhi as Managing Partner]( He will report to Kapil Arora and will be based out of Delhi. --------------------------------------------------------------- [alt_text]( [Can Just Dial get us to delete Zomato, MakeMyTrip, Practo apps?]( If you've been paying attention, Just Dial's been running an ad for months, asking people to turn to one app for all their needs - and we can bet that tossed tomato means Zomato. --------------------------------------------------------------- [alt_text]( [Fido Dido makes his comeback in recent 7UP campaign]( The last time we spotted him was almost a year ago. --------------------------------------------------------------- [alt_text]( [Mullen Lintas wins the creative mandate of Zee Media]( The mandate includes 6 channels including Zee News and digital. --------------------------------------------------------------- People Spotting [alt_text]( Christopher_20190313&u= [AJ Christopher Sales & Marketing head Eenadu]( Christopher_20190313&u= [alt_text]( Vij_20190313&u= [Ranjeev Vij Managing Partner Ogilvy Delhi]( Vij_20190313&u= [See all]( CREATIVE SHOWCASE [alt_text]( Dial20190313&u= [Brand: Just Dial Media: TV]( Dial20190313&u= [See all]( Please add afaqs! newsletter to your Address Book so this newsletter doesn't get filtered into your bulk folder. [click here](to know how to add our e-newsletters to your safe sender list If you can't see the mailer, please [click here]( This message is brought to you by afaqs! If you do not wish to receive any such special mailers, [click here](