Chat with Castrol's Kedar Apte | Cross border alliances in online video | HUL in Twitter soup...

Monday, March 11, 2019 [alt_text]( [alt_text]( [alt_text]( ["Influencers play a key role in this category": Kedar Apte, Castrol]( As Castrol releases an intense, election-themed campaign, we chat with Apte, vice president marketing, Castrol India, about the campaign - and what it means to head the marketing function of an engine lubricant. --------------------------------------------------------------- [alt_text]( [What should Indian content creators do to attract global investment?]( Jay Lin of Portico Media, Sabrina Duguet of All3Media and Fotini Paraskakis, The Story Lab shared what would attract them the most. --------------------------------------------------------------- [alt_text]( [HUL in Twitter soup over Kumbh Mela post]( We spoke to experts about the recent social media backlash faced by the FMCG major - and what we can learn from it. --------------------------------------------------------------- [alt_text]( [Levi's creates music video to take #IShapeMyWorld campaign forward]( The music video stars influencers from all walks of life. --------------------------------------------------------------- [alt_text]( [WWE Tryout in India: An attempt to up the media rights acquisition price?]( The five-year broadcast deal ends in 2019 and experts believe that WWE has put a price tag of around $250 million. --------------------------------------------------------------- [alt_text]( [Print ad volumes up by 8% since 2014: AdEx India report]( Coaching/ Competitive Exam Centres and Two Wheelers are the categories that clocked the most growth. --------------------------------------------------------------- [alt_text]( [Amitesh Rao appointed as EVP & Head of McCann Delhi]( He will report to Alok Lall, Executive Director MWG and India Head of Advertising --------------------------------------------------------------- [alt_text]( [Skechers launches frontal attack on Nike's 'Just Do It']( The ad was two weeks late, and referenced the incident of a Nike shoe tearing during a basketball game. --------------------------------------------------------------- People Spotting [alt_text]( Rao_20190311&u= [Amitesh Rao EVP & Head McCann, Delhi]( Rao_20190311&u= [alt_text]( Bhasin_20190311&u= [Ashish Bhasin CEO - expanded cluster Greater South Dentsu Aegis Network]( Bhasin_20190311&u= [See all]( CREATIVE SHOWCASE [alt_text]( Activ20190311&u= [Brand: Castrol Activ Media: TV]( Activ20190311&u= [See all]( Please add afaqs! newsletter to your Address Book so this newsletter doesn't get filtered into your bulk folder. [click here](to know how to add our e-newsletters to your safe sender list If you can't see the mailer, please [click here]( This message is brought to you by afaqs! If you do not wish to receive any such special mailers, [click here](