One more hunger-busting 'snack' | Horlicks' 'fearless' songs | AVOD Vs SVOD...

Monday, February 18, 2019 [alt_text]( [alt_text]( [alt_text]( [alt_text]( [This hunger-busting 'liquid snack' reminds us of Snickers' proposition]( But the product format is another story altogether - Soulfull Millet Smoothix is a powder that you have to add water or milk to! --------------------------------------------------------------- [alt_text]( [Horlicks' 'Fearless' videos timed to coincide with exam season]( The new series of videos titled 'fearless songs' puts a musical spin on handling exam tension. --------------------------------------------------------------- [alt_text]( [Is it an SVOD VS AVOD situation in India?]( Uday Sodhi of SonyLIV and Eros Now's Ali Hussein are of the opinion that both can grow simultaneously in India. --------------------------------------------------------------- [alt_text]( [What kind of video content is working in Indian languages?]( Presently, Bengali, Marathi, Telugu and Tamil are the four most promising languages in the vernacular pool. What are people who speak these languages watching online these days? --------------------------------------------------------------- [alt_text]( [Modi's BJP and Rahul's Congress rap Gully Boy style; woo 100 million first-time voters]( Ahead of the 2019 General Elections, supporters of the two leading parties take to hip hop to woo young voters. We just can't stop imagining PM Modi and Rahul Gandhi going at it rapper style. --------------------------------------------------------------- [alt_text]( [What makes Santoor's 30-year-old "mummy!" formula work?]( Wipro's soap brand Santoor has been marketing itself on the back of the same promise and advertising tack for three decades. It seems to work - Santoor recently dethroned Lux as the No.2 soap brand. --------------------------------------------------------------- [alt_text]( [Govt. of India tells news channels to report on terror attack responsibly; issues advisory]( In the wake of yesterday's terror attack in Pulwama, the Ministry of Information and Broadcasting has released a media advisory that tells news channels to be careful about the way they report on such events. --------------------------------------------------------------- [alt_text]( [Famous Innovations wins Monster.com's creative mandate]( The brand will be anchored in the agency's Delhi office. --------------------------------------------------------------- People Spotting [alt_text]( Mukherjee_20190218&u= [Debabrata Mukherjee Executive Director HT Media]( Mukherjee_20190218&u= [alt_text]( PP_20190218&u= [Pramod PP Senior Business Director Carat Media - Kochi]( PP_20190218&u= [See all]( CREATIVE SHOWCASE [alt_text]( Bond Red Label20190218&u= [Brand: Brooke Bond Red Label Media: TV]( Bond Red Label20190218&u= [See all]( Please add afaqs! newsletter to your Address Book so this newsletter doesn't get filtered into your bulk folder. [click here](to know how to add our e-newsletters to your safe sender list If you can't see the mailer, please [click here]( This message is brought to you by afaqs! If you do not wish to receive any such special mailers, [click here](