Race for Horlicks: Who will benefit most? | Airbnb's new ad | Ambi Parameswaran's new book

Monday, July 09, 2018 [alt_text]( [alt_text]( for Horlicks: Who will benefit most?:20180709&u= [Race for Horlicks: Who will benefit most?]( for Horlicks: Who will benefit most?:20180709&u= Nestlé? May be Coca-Cola? ITC, perhaps? Then there's Unilever. Or struggling brand Danone? Over to the experts. --------------------------------------------------------------- [alt_text]( [alt_text]( --------------------------------------------------------------- [alt_text]( Kareena and Saif the right fit for Airbnb?:20180709&u= [Are Kareena and Saif the right fit for Airbnb?]( Kareena and Saif the right fit for Airbnb?:20180709&u= As Airbnb hires the star couple to woo travellers with an appetite to try new ways of doing old things, we speak to Varun Raina on its first wide-reach India campaign. --------------------------------------------------------------- [alt_text]( time with your agency partners: Ambi Parameswaran to brand marketers, CMOs:20180709&u= ["Spend time with your agency partners": Ambi Parameswaran to brand marketers, CMOs]( time with your agency partners: Ambi Parameswaran to brand marketers, CMOs:20180709&u= MG Parameswaran's ninth book is out. This one's called 'Sponge - Leadership Lessons I Learnt From My Clients'. --------------------------------------------------------------- [alt_text]( Challapalli elevated to chief operating officer for Leo Burnett Orchard:20180709&u= [Prashanth Challapalli elevated to chief operating officer for Leo Burnett Orchard]( Challapalli elevated to chief operating officer for Leo Burnett Orchard:20180709&u= Challapalli replaces Mahuya Chaturvedi, who is moving on from the organisation and will be based out of Leo Burnett Orchard's Mumbai office. --------------------------------------------------------------- [alt_text]( Watch: Colors' Zee Anmol remains on top in U+R and Rural markets:20180709&u= [GEC Watch: Colors' Zee Anmol remains on top in U+R and Rural markets]( Watch: Colors' Zee Anmol remains on top in U+R and Rural markets:20180709&u= Colors' Naagin-3 continues to lead as most watched show in U+R and Urban markets. --------------------------------------------------------------- [alt_text]( Tribal Worldwide strengthens senior management:20180709&u= [22feet Tribal Worldwide strengthens senior management]( Tribal Worldwide strengthens senior management:20180709&u= The agency has announced five movements. --------------------------------------------------------------- [alt_text]( eyes non-metros and smaller cities for fashion business:20180709&u= [Flipkart eyes non-metros and smaller cities for fashion business]( eyes non-metros and smaller cities for fashion business:20180709&u= The e-commerce major is also expanding its delivery reach through logistics arm eKart. --------------------------------------------------------------- [alt_text]( Future Group, Flipkart plan $100 mn content push to take on Amazon:20180709&u= [Paytm, Future Group, Flipkart plan $100 mn content push to take on Amazon]( Future Group, Flipkart plan $100 mn content push to take on Amazon:20180709&u= Flipkart is looking at adding content to its portal. --------------------------------------------------------------- Shareworthy [alt_text]( money in advertisements:20180709&u= money in advertisements) [The money in advertisements [See all](]( money in advertisements:20180709&u= money in advertisements) CREATIVE SHOWCASE [alt_text]( [Brand: Fruit-tella Media: OOH [See all](]( Please add afaqs! newsletter to your Address Book so this newsletter doesn't get filtered into your bulk folder. [click here](to know how to add our e-newsletters to your safe sender list If you can't see the mailer, please [click here]( This message is brought to you by afaqs! If you do not wish to receive any such special mailers, [click here](