Best of the week (July 02 - July 06)...

Saturday, July 07, 2018 [alt_text]( [alt_text]( did Times Internet pay Rs 1,000 crore for MX Player?:20180707&u= [Why did Times Internet pay Rs 1,000 crore for MX Player?]( did Times Internet pay Rs 1,000 crore for MX Player?:20180707&u= The acquisition of the South Korean media player for $140 million is probably the biggest acquisition by an Indian media company outside the television space. An explanation for why Times Internet found the deal compelling. --------------------------------------------------------------- [alt_text]( [alt_text]( --------------------------------------------------------------- [alt_text]( Kareena and Saif the right fit for Airbnb?:20180707&u= [Are Kareena and Saif the right fit for Airbnb?]( Kareena and Saif the right fit for Airbnb?:20180707&u= As Airbnb hires the star couple to woo travellers with an appetite to try new ways of doing old things, we speak to Varun Raina on its first wide-reach India campaign. --------------------------------------------------------------- [alt_text]( mascotisation of Colonel Sanders...:20180707&u= [KFC's mascotisation of Colonel Sanders...]( mascotisation of Colonel Sanders...:20180707&u= As QSRs struggle to differentiate basis their food alone - because food delivery apps have brought consumers in touch with unbranded outlets with similar menus - KFC invests in its branding. The campaign is centred on the mascotisation of KFC's late founder Colonel Harland David Sanders. --------------------------------------------------------------- [alt_text]( time with your agency partners: Ambi Parameswaran to brand marketers, CMOs:20180707&u= ["Spend time with your agency partners": Ambi Parameswaran to brand marketers, CMOs]( time with your agency partners: Ambi Parameswaran to brand marketers, CMOs:20180707&u= MG Parameswaran's ninth book is out. This one's called 'Sponge - Leadership Lessons I Learnt From My Clients'. --------------------------------------------------------------- [alt_text]( raps 'mansplainers' on the knuckles:20180707&u= [Baggit raps 'mansplainers' on the knuckles]( raps 'mansplainers' on the knuckles:20180707&u= In a new campaign titled #PutItOnTheTable, Baggit condemns 'mansplaining'. But will it help the brand sell more bags? --------------------------------------------------------------- [alt_text]( attempts tear-jerker through long-form video:20180707&u= [Hyundai attempts tear-jerker through long-form video]( attempts tear-jerker through long-form video:20180707&u= Giving hard sell a miss, the brand tries to build emotional equity. We explore the why - and why now. --------------------------------------------------------------- [alt_text]( Tribal Worldwide strengthens senior management:20180707&u= [22feet Tribal Worldwide strengthens senior management]( Tribal Worldwide strengthens senior management:20180707&u= The agency has announced five movements. --------------------------------------------------------------- [alt_text]( India elevates Aditya Mehta as head - Corporate Strategy:20180707&u= [SPN India elevates Aditya Mehta as head - Corporate Strategy]( India elevates Aditya Mehta as head - Corporate Strategy:20180707&u= Mehta's role would include preparing strategic road-map, business growth and expansion, evaluating operating plans for business units and monitoring execution of milestones. --------------------------------------------------------------- Shareworthy [alt_text]( money in advertisements:20180707&u= money in advertisements) [The money in advertisements [See all](]( money in advertisements:20180707&u= money in advertisements) CREATIVE SHOWCASE [alt_text]( [Brand: Fruit-tella Media: OOH [See all](]( Please add afaqs! newsletter to your Address Book so this newsletter doesn't get filtered into your bulk folder. [click here](to know how to add our e-newsletters to your safe sender list If you can't see the mailer, please [click here]( This message is brought to you by afaqs! If you do not wish to receive any such special mailers, [click here](