Best of the week (Jan 29 - Jan 02)...

Saturday, February 03, 2018 [alt_text]( [alt_text]( gave me the freedom to fly: Piyush Pandey:20180203&u= ["Ranjan gave me the freedom to fly": Piyush Pandey]( gave me the freedom to fly: Piyush Pandey:20180203&u= A quick chat with Ogilvy's Piyush Pandey about Ranjan Kapur, who passed away earlier this week. --------------------------------------------------------------- [alt_text]( [alt_text]( --------------------------------------------------------------- [alt_text]( Cement: From Khali to Gulzar:20180203&u= [Ambuja Cement: From Khali to Gulzar]( Cement: From Khali to Gulzar:20180203&u= Ambuja Cement has changed lanes from humour to emotion. Triton Communications creates a 4-minute-long video that captures the soul of India's rooftops. Gulzar has penned the script. --------------------------------------------------------------- [alt_text]( tagline belongs to the brand; it doesn't matter who coined it: Sashi Shankar, CMO, Idea Cellular:20180203&u= ["The tagline belongs to the brand; it doesn't matter who coined it": Sashi Shankar, CMO, Idea Cellular]( tagline belongs to the brand; it doesn't matter who coined it: Sashi Shankar, CMO, Idea Cellular:20180203&u= We spoke to Idea's Sashi Shankar and his recently appointed creative partner Josy Paul of BBDO. --------------------------------------------------------------- [alt_text]( marketing effort for 'Breathe' is at par with Bigg Boss, KBC:20180203&u= [Amazon's marketing effort for 'Breathe' is at par with Bigg Boss, KBC]( marketing effort for 'Breathe' is at par with Bigg Boss, KBC:20180203&u= Amazon Prime Video mounts its latest show like a big budget movie or premium TV show. --------------------------------------------------------------- [alt_text]( 2.0: Why TV channels love this strategy:20180203&u= ['Mahasangams' 2.0: Why TV channels love this strategy]( 2.0: Why TV channels love this strategy:20180203&u= Previously done for creative purposes, cross pollination of characters and storylines is now a business strategy for GECs. A look at the trend. --------------------------------------------------------------- [alt_text]( 6 digital marketing trends that will dominate 2018:20180203&u= [Top 6 digital marketing trends that will dominate 2018]( 6 digital marketing trends that will dominate 2018:20180203&u= Over to WittyFeed... --------------------------------------------------------------- [alt_text]( remembrance: Ranjan Kapur:20180203&u= [In remembrance: Ranjan Kapur]( remembrance: Ranjan Kapur:20180203&u= The advertising industry lost a veteran when Ranjan Kapur, chairman, WPP India and ex-managing director, Ogilvy India, passed away two days back. A look at his career, one that touched many. --------------------------------------------------------------- [alt_text]( the best creative minds still in advertising?:20180203&u= [Are the best creative minds still in advertising?]( the best creative minds still in advertising?:20180203&u= Marketers have increasingly started dipping into talent that lies outside the traditional creative agency system - content creators, production guys and other independent creative talent. --------------------------------------------------------------- Shareworthy [alt_text]( Star Wars to Dunkirk: the British film and TV industry soar:20180203&u= Star Wars to Dunkirk: the British film and TV industry soar) [From Star Wars to Dunkirk: the British film and TV industry soar [See all](]( Star Wars to Dunkirk: the British film and TV industry soar:20180203&u= Star Wars to Dunkirk: the British film and TV industry soar) CREATIVE SHOWCASE [alt_text]( Dominar20180203&u= [Brand: Bajaj Dominar Media: Digital [See all](]( Dominar20180203&u= Please add afaqs! newsletter to your Address Book so this newsletter doesn't get filtered into your bulk folder. [click here](to know how to add our e-newsletters to your safe sender list If you can't see the mailer, please [click here]( This message is brought to you by afaqs! If you do not wish to receive any such special mailers, [click here](