Are best creative minds still in Advertising | Guest Article by Ashok Lalla | vdonxt 2018 - Shashi Sinha

Tuesday, January 30, 2018 [alt_text]( [alt_text]( [alt_text]( [alt_text]( the best creative minds still in advertising?:20180130&u= [Are the best creative minds still in advertising?]( the best creative minds still in advertising?:20180130&u= Marketers have increasingly started dipping into talent that lies outside the traditional creative agency system - content creators, production guys and other independent creative talent. --------------------------------------------------------------- [alt_text]( [alt_text]( --------------------------------------------------------------- [alt_text]( mainline agencies are no longer the mainstay for clients:20180130&u= [When mainline agencies are no longer the mainstay for clients]( mainline agencies are no longer the mainstay for clients:20180130&u= Who's eating their lunch and what it means for everyone involved. --------------------------------------------------------------- [alt_text]( data, measured by a third party, is granular: Shashi Sinha:20180130&u= ["TV data, measured by a third party, is granular": Shashi Sinha]( data, measured by a third party, is granular: Shashi Sinha:20180130&u= The IPG Mediabrands India CEO spoke to Janine Stein in a face to face. --------------------------------------------------------------- [alt_text]( [alt_text]( --------------------------------------------------------------- [alt_text]( Pandey's note on Ranjan Kapur's passing...:20180130&u= [Piyush Pandey's note on Ranjan Kapur's passing...]( Pandey's note on Ranjan Kapur's passing...:20180130&u= Sourced from Ogilvy India. By Piyush Pandey, SN Rane and the Board of Directors, Ogilvy & Mather, India. --------------------------------------------------------------- [alt_text]( Consulting appoints Paul Dueman as Sr. VP - Strategy & Business:20180130&u= [Indigo Consulting appoints Paul Dueman as Sr. VP - Strategy & Business]( Consulting appoints Paul Dueman as Sr. VP - Strategy & Business:20180130&u= Based out of Mumbai, Dueman will report to Jose Leon, president, Indigo Consulting. --------------------------------------------------------------- [alt_text]( tagline belongs to the brand; it doesn't matter who coined it: Sashi Shankar, CMO, Idea Cellular:20180130&u= ["The tagline belongs to the brand; it doesn't matter who coined it": Sashi Shankar, CMO, Idea Cellular]( tagline belongs to the brand; it doesn't matter who coined it: Sashi Shankar, CMO, Idea Cellular:20180130&u= We spoke to Idea's Sashi Shankar and his recently appointed creative partner Josy Paul of BBDO. --------------------------------------------------------------- [alt_text]( remembrance: Ranjan Kapur:20180130&u= [In remembrance: Ranjan Kapur]( remembrance: Ranjan Kapur:20180130&u= The advertising industry lost a veteran when Ranjan Kapur, chairman, WPP India and ex-managing director, Ogilvy India, passed away two days back. A look at his career, one that touched many. --------------------------------------------------------------- [alt_text]( Dentsu converts Protinex account from 'project basis' to 'retainer':20180130&u= [Taproot Dentsu converts Protinex account from 'project basis' to 'retainer']( Dentsu converts Protinex account from 'project basis' to 'retainer':20180130&u= A look at the press note sent by the agency. --------------------------------------------------------------- Shareworthy [alt_text]( tights: Disrupting the underwear market:20180130&u= tights: Disrupting the underwear market) [Heist tights: Disrupting the underwear market [See all](]( tights: Disrupting the underwear market:20180130&u= tights: Disrupting the underwear market) CREATIVE SHOWCASE [alt_text]( [Brand: NH1Design Media: Digital [See all](]( Please add afaqs! newsletter to your Address Book so this newsletter doesn't get filtered into your bulk folder. [click here](to know how to add our e-newsletters to your safe sender list If you can't see the mailer, please [click here]( This message is brought to you by afaqs! If you do not wish to receive any such special mailers, [click here](