Interview - Sashi Shankar and Josy Paul | Obituary: Ranjan Kapur | Guest Article by Parveen Singhal

Monday, January 29, 2018 [alt_text]( [alt_text]( [alt_text]( [alt_text]( tagline belongs to the brand; it doesn't matter who coined it: Sashi Shankar, CMO, Idea Cellular:20180129&u= ["The tagline belongs to the brand; it doesn't matter who coined it": Sashi Shankar, CMO, Idea Cellular]( tagline belongs to the brand; it doesn't matter who coined it: Sashi Shankar, CMO, Idea Cellular:20180129&u= We spoke to Idea's Sashi Shankar and his recently appointed creative partner Josy Paul of BBDO. --------------------------------------------------------------- [alt_text]( [alt_text]( --------------------------------------------------------------- [alt_text]( Ranjan Kapur: An Iron Fist in a Velvet Glove:20180129&u= [Obituary: Ranjan Kapur: An Iron Fist in a Velvet Glove]( Ranjan Kapur: An Iron Fist in a Velvet Glove:20180129&u= Ranjan Kapur, chairman, WPP India and ex-managing director, Ogilvy India, passed away this afternoon. It was a cardiac arrest. A memoir by Mohit Hira. --------------------------------------------------------------- [alt_text]( 6 digital marketing trends that will dominate 2018:20180129&u= [Top 6 digital marketing trends that will dominate 2018]( 6 digital marketing trends that will dominate 2018:20180129&u= Over to WittyFeed... --------------------------------------------------------------- [alt_text]( ads rule the roost this Republic Day:20180129&u= [Script-heavy ads rule the roost this Republic Day]( ads rule the roost this Republic Day:20180129&u= A look at some videos that caught our attention. --------------------------------------------------------------- [alt_text]( YouTube only 20 per cent users are women: Jessica Mayberry:20180129&u= ["On YouTube only 20 per cent users are women": Jessica Mayberry]( YouTube only 20 per cent users are women: Jessica Mayberry:20180129&u= At vdonxt asia 2018, Mayberry spoke about her NGO - Video Volunteers - and how they are helping people from media-dark districts in India through videos. --------------------------------------------------------------- [alt_text]( Ram Seshadri on the future of video:20180129&u= [Adobe's Ram Seshadri on the future of video]( Ram Seshadri on the future of video:20180129&u= At vdonxt 2018, Seshadri, head - digital strategy and solutions, Adobe India, spoke about the challenges and opportunities for video in the Indian market. --------------------------------------------------------------- [alt_text]( wanted a lean-back experience: Saregama's Vikram Mehra on Carvaan:20180129&u= ["Consumers wanted a lean-back experience": Saregama's Vikram Mehra on Carvaan]( wanted a lean-back experience: Saregama's Vikram Mehra on Carvaan:20180129&u= In an era of Netflix, Gaana, YouTube, a portable music player has taken the market by storm - how? An interview with the managing director, Saregama India. --------------------------------------------------------------- [alt_text]( Creative Showcase: Racist Keyboard:20180129&u= [afaqs! Creative Showcase: Racist Keyboard]( Creative Showcase: Racist Keyboard:20180129&u= This is Dentsu Webchutney's second anti-racism ad in recent times. Watch both videos here. --------------------------------------------------------------- Shareworthy [alt_text]( new ad goes with flaws:20180129&u=s new ad goes with flaws) [Diesel's new ad goes with flaws [See all](]( new ad goes with flaws:20180129&u=s new ad goes with flaws) CREATIVE SHOWCASE [alt_text]( [Brand: Zomato Media: Digital [See all](]( Please add afaqs! newsletter to your Address Book so this newsletter doesn't get filtered into your bulk folder. [click here](to know how to add our e-newsletters to your safe sender list If you can't see the mailer, please [click here]( This message is brought to you by afaqs! If you do not wish to receive any such special mailers, [click here](