Why are 57% of marketers changing their attribution model this year?

How do you compare to 1,300+ marketers? [AdRoll logo](?utm_source=marketo&utm_medium=internal_email&utm_campaign=namer_soti) [SIGN UP]( [LOG IN]( Whitepaper The State of Performance Marketing 2017 Last year, we found the vast majority of marketers are familiar with running programmatic campaigns. So when we surveyed over 1,300 marketers from North America and Europe this year, we shifted our focus and dove deeper into how they're thinking about the latest performance strategies across every stage of the marketing funnel. You will learn: - Why 57% of marketers are changing their attribution model this year - Why almost 40% of marketers spend a majority of their budgets on measurement alone - Why 69% of marketers are sending dynamic emails based on user behavior [See How You Compare →]( You may also like: Whitepaper Full-Funnel Marketing Strategies Customers have different needs at different stages of the funnel, and marketers should target them accordingly to grow their business. In this guide, you’ll see how to set up effective campaigns and measure success for every stage of the marketing funnel. [Learn More →]( [Contact Us](   [Privacy Policy]( © AdRoll, Inc. | 2300 Harrison Street, San Francisco, California 94110 This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [change your email preferences]( at any time.