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Custom Views are here - filters forever
Custom Views are tables, charts, or cohort analyses that you [can configure and save for accessing later].
[Selecting a Custom View]
You've got a bunch of different people using the data from adjust: SDK developers, various classes of marketers, or agencies. Even if you're alone, there are certain numbers and segments that are most important to you.
Custom Views allow you to:
- filter which KPIs, countries, platforms, trackers or cohorts are shown;
- design specific charts with all of the filters you're used to;
- download CSV reports for that specific group;
- and save them for later.
Check out the details [on our blog].
Got specific channels to keep track of?
Your adjust dashboard now allows you to customize [which trackers are pinned to the top] of any Statistics views. Simply hit the all-so-familiar pin icon to bring any tracker to the top and keep it there.
For example, this pinned tracker might be your most significant marketing channel, or a close-to-organic baseline like your website or promotion to your existing users.
[tracker-pinning.gif]
The settings persist over time and through custom views - so if there's a specific comparison you might want to make every so often, pin that tracker, save it as a view, and easily bring it back later.
Google Adwords traffic segmentation greatly improved
Thanks to an update to the Google Adwords API, we're now able to much more extensively attribute traffic from Google inventory. Previously, certain segments of traffic were referred to as "Google (unknown)" in certain cases where the traffic was incompletely tagged.
With the updates, Youtube, Search, Display, Universal App Campaigns, are now consistently attributed.
A very small portion of traffic may continue to be attributed as unknown, which you may be able to resolve by additional tagging. Please have a chat with support for all the details.
Tracking App Store ads?
Search Ads for the App Store have been confirmed at Apple's Worldwide Developers Conference last month.
adjust will track App Store Search Ads from day 1, as we are happy to confirm.
The Search Ads are still in an early testing phase and not yet widely available to advertisers. However, we've had a look at the specs for attribution and can confirm that our existing attribution tech will support the new format with only minor modifications. The setup will closely follow what currently applies for Apple iAds.
Hey, we built an app!
You know how they say to keep your app concepts simple?
adjust Insights simply shows you [the device IDs of your phone or tablet] - simplifying the testing workflows you might be going through when working on upgrades for the adjust SDK. For now, we're making it available on iOS. It's a start!
Finally, Mobile Spree was awesome
We had a great time at Mobile Spree the other week. In case you missed it, [check out the highlights]!
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From the blog
- If users churn, do they ever come back? Sparked by a discussion among the engineers about storage routines for user data, we discovered that [in fact, yeah, they do - and then some].
- [We released the Mobile Benchmarks for Q1 this year.] Lots of data to sink your teeth into if you want to know precisely how your UA performs against the competition.
- On that note, what is the average retention rate? And [how did it change from last year]?
Upcoming events
We actually went ahead and did a write-up of all of the main events we're going to in Q3 - [the mobile conferences we love].
- Berlin, July 14th: Coming for Tech Open Air? We're hosting a satellite event at our office - a battle of the brains in a general-purpose logic quiz where the winners win prizes and the losers join us for beer! :) Ping us if you want in!
- Shanghai, July 28th - 31st: ChinaJoy is just around the corner and we'll be there in full force. We're at booth #C791!
- London, July 27th: We'll be at the App Alliance meetup talking through purchase verification - different ways of implementation, different integrations, and so forth - let us know if you're in town and would like to meet up!
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