70 years of adidas unpacked in your inbox

Creating through the decades [Creating through the decades]( [View this email online]( [Adidas Logo]( [MEN]( [WOMEN]( [KIDS]( [STORE FINDER]( [a 3-Stripes history]( [a 3-Stripes history]( [a 3-Stripes history]( [a 3-Stripes history]( August 18, 1949 was the day adidas became official, and to celebrate this birthday we’re looking back through 70 years of adidas moments that helped shape our culture and shift perceptions in sports history. See how the past inspires the present, with today’s innovation bringing sustainability and modern technology to cult classics. Find your favorites, discover their history and share how you wear your adidas with #adidas70. [Shop 70 years of adidas]( August 18, 1949 was the day adidas became official, and to celebrate this birthday we’re looking back through 70 years of adidas moments that helped shape our culture and shift perceptions in sports history. See how the past inspires the present, with today’s innovation bringing sustainability and modern technology to cult classics. Find your favorites, discover their history and share how you wear your adidas with #adidas70. [Shop 70 years of adidas]( [Innovation]( [Innovation]( [Innovation]( [Innovation]( Through innovation of sportswear technology, adidas athletes have been able to break records and excel in their sport. adidas continues to use cutting edge technology to evolve the world of athletics. Through innovation of sportswear technology, adidas athletes have been able to break records and excel in their sport. adidas continues to use cutting edge technology to evolve the world of athletics. [Breaking barriers]( [Breaking barriers]( [Breaking barriers]( [Breaking barriers]( While equipment is one part of the game, the athlete is the driving force. From Katherine Switzer in the Boston Marathon to our elite women’s football champions of the World Cup, adidas athletes have broken barriers past gender and race limitations in sports and culture through the decades. While equipment is one part of the game, the athlete is the driving force. From Katherine Switzer in the Boston Marathon to our elite women’s football champions of the World Cup, adidas athletes have broken barriers past gender and race limitations in sports and culture through the decades. [Sustainability]( [Sustainability]( [Sustainability]( [Sustainability]( adidas has been spearheading innovation and sustainability, working toward a world with zero plastic waste to create a better future. We’ve taken action by creating sustainable materials and forming a commitment to shift entirely to using recycled polyester in shoes and apparel by 2024. [Shop 70 years of adidas]( adidas has been spearheading innovation and sustainability, working toward a world with zero plastic waste to create a better future. We’ve taken action by creating sustainable materials and forming a commitment to shift entirely to using recycled polyester in shoes and apparel by 2024. [Shop 70 years of adidas]( [Discover]( [Discover]( [instagram]( [facebook]( [youtube]( [twitter]( [pinterest]( [Privacy Notice]( [Support]( [My Account]( [Unsubscribe]( [adidas.co.uk]( [Privacy Notice]( [Support]( [My Account]( [Unsubscribe]( [adidas.co.uk]( © 2019 adidas Data Controllers: adidas AG, adidas Business Services B.V., and adidas (UK) Limited