Navigating Google and Yahoo authentication changes coming in 2024

Learn how upcoming Google and Yahoo changes impact your emails ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [View in browser]( [ActiveCampaign]( [Start your free trial ▸]( In this special takeover, we're focusing on essential insights for the upcoming Google and Yahoo changes starting February 2024 to ensure smooth email delivery. [ActiveCampaign's Monthly Spotlight Email]( Navigating Google and Yahoo authentication changes In our quest to keep you at the forefront of email communication, we're here with crucial updates on [impending changes from Google and Yahoo]( set to roll out beginning February 2024. Google, in its ongoing efforts to enhance email security and prevent spam, is introducing authentication changes that may impact the way you manage your email communication. Our commitment is to empower you with the knowledge to navigate these changes. [A picture of a team collaborating for maximum efficiency]( What you need to know: Google's requirements To optimize deliverability, Google is encouraging all email senders to: Enable email authentication To optimize deliverability, all senders are encouraged to [set up DKIM email authentication]( and [establish a basic DMARC record](. Transition to your own domain Prepare for upcoming authentication changes by transitioning from @gmail.com to your domain. If you don't own a domain yet, now is the time to acquire one. Keep spam complaints low Starting February 2024, maintaining spam complaints below 0.1% is crucial for inbox success. Benefits of changes Embracing these changes brings several benefits to your email communication strategy: - ✉️ Enhance deliverability assurance - 🤝 Build trust and credibility - 🏆 Optimize sender reputation - 🌐 Ensure uninterrupted communication [Learn more about the changes]( What you can do now Here are some proactive steps you can take now: - Set up DKIM and DMARC: Ensure enhanced deliverability by [setting up DKIM]( and [adding a basic DMARC]( record for all email domains. - Transition to your own domain: If you're currently using an @gmail.com address, consider making a plan for transitioning to your own domain to align with upcoming authentication changes. - Keep your spam complaints low: For guidance on maintaining low spam complaint rates, [check out this helpful article](. In this dynamic landscape, we're committed to providing you with insights needed for continued success. Your proactive steps today will pave the way for uninterrupted communication in the future. FOLLOW US ON SOCIAL MEDIA [Facebook]( [Linkedin]( [Youtube]( [Instagram]( [X.com]( This email was sent to {EMAIL}. You can [update your email and language preferences]( or, if you wish to no longer receive these types of emails from us, you can [unsubscribe](. Made with [ActiveCampaign's Drag-and-Drop Builder]( ActiveCampaign, 1 North Dearborn Street, 5th Floor, Chicago, IL 60602, United States