Drive deeper engagement and revenue from your newsletter

7 big impact newsletter takeaways ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [ActiveCampaign]( [Start your free trial ▸]( [A LinkedIn post talking about the 7th big impact newsletter takeaway, and that more teams should do this.]( Find what works, then test to find what works better Find what works, then test to find what works better It’s almost a universal truth that business’s need to be sending emails. Newsletters are typically the first email to come to mind, to help keep subscribers informed and engaged, with a general goal of building relationships. But, how do you drive deeper engagement, more revenue expansion, adoption of new features, and improve deliverability from your newsletter? 7 big impact newsletter takeaways 7 big impact newsletter takeaways Having advised many businesses, we’ve learned these actions can get you big impact: - Segmentation is key: To keep readers engaged as your email list grows, offer them options to receive only the content they're interested in. This boosts click-through rates (CTR). - Fewer CTAs, higher CTR: Limit the number of call-to-actions (CTAs) to 1-2 per email for better results. - Clarity drives engagement: Make sure your subject lines align with the email content. Clear, benefit-focused subject lines outperform vague ones. - Skim-friendly emails: Use bolding and headers to help readers quickly understand the email's theme within seconds. - Visual appeal matters: Improve email aesthetics by blending images and text for a more visually pleasing layout. - Encourage replies: Increase sender domain authority by proactively asking for specific responses to boost primary inbox placement. - Set clear expectations: Specify when and what readers can expect from your newsletter in the opt-in process. Consistency leads to higher engagement. The best part? You don’t need to be a tech wizard to start sending beautiful email right now. Send campaigns in minutes with our drag-and-drop email designer, and have the information to analyze each campaign to understand what's working and what isn’t. Check it out for yourself. [Start your free trial]( FOLLOW US ON SOCIAL MEDIA [Facebook]( [Twitter]( [Linkedin]( [Youtube]( [Instagram]( This email was sent to {EMAIL}. You can [update your email and language preferences]( or, if you wish to no longer receive these types of emails from us, you can [unsubscribe](. 😀 Made with [ActiveCampaign's Drag-and-Drop Builder]( 😀 ActiveCampaign, 1 North Dearborn Street, 5th Floor, Chicago, IL 60602, United States