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‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [View in browser]( [ActiveCampaign]( [Start your free trial ▸]( Trending news and top content to help automate your business and supercharge your marketing. [ActiveCampaign's Monthly Spotlight Email]( Unlock growth opportunities for your business Director of Marketing Automation at Bumper Leads, Jovana Vujnic, discusses how you can use Marketing Automation to work less and convert more. In this video, we break down the numbers, illustrating how even capturing just 5% of your leads could translate into substantial growth for your business. From segmenting leads to personalized communication, you are empowered to work smarter, not harder. [How to use Marketing Automation to work less and convert more leads]( Simplifying complexity: Automate for success From simplifying complex processes to delivering personalized experiences, discover how to leverage automation to streamline the customer journey and boost sales. From attracting leads to nurturing warm leads and retaining customers. [Watch now]( Create high-performing emails people want to read What do the best email newsletters do differently? [Here is a walkthrough of the highlights.]( Use email marketing as a cost-effective channel to drive engagement and reach your target market. [Learn about the effectiveness of newsletters, strategies for creating engaging content, and how to leverage data.]( What should you put in a newsletter? [60+ newsletter ideas that'll help you keep readers engaged.]( [The 2024 Ecommerce Playbook]( Marketing automation & AI: Where are we headed? Imagine a world where your marketing efforts are 100x deeper and more personalized across hundreds of variables. With profiles expanding dynamically with every interaction, manual lead scoring has become a thing of the past. Campaigns and automations evolve in real-time, adjusting tempo, frequency, and copy based on results. AI learns about each customer individually, skipping irrelevant emails automatically. The next era of marketing gurus will prioritize creativity and depth, as automation takes care of processes, templates, and cadences, customizing them for each brand. [Read the full story here]( Customer highlight MentorShow, an online education hub, needed to manage a flood of leads while ensuring a seamless experience. With 400,000+ leads and 21,000 in one automation, efficiency was key. Operating without a sales team, MentorShow relied on ads and organic traffic. ActiveCampaign ensured consistent communication, directing prospects to webinars and offering tailored follow-ups. These automations streamlined MentorShow's operations, handling reminders and renewals and boosting conversions and revenue. Since implementing ActiveCampaign MentorShow has garnered impressive metrics: - Deliverability rate: 99.88% - Open rate: 43.7% (which has doubled) - Click rate: 5.56% (up from 1.18%) - Unsubscribe rate: 0.49% (down from 0.94%) [Get the full MentorShow + ActiveCampaign story]( Ready to try ActiveCampaign Join 185,000+ customer's globally who grow their business with ActiveCampaign. [Start your free trial]( What did you think of this month's newsletter? [Leave your feedback to help us improve this newsletter and provide greater value to you.]( It will only take 2 minutes. FOLLOW US ON SOCIAL MEDIA [Facebook]( [Linkedin]( [Youtube]( [Instagram]( [X.com]( This email was sent to {EMAIL}. You can [update your email and language preferences]( or, if you wish to no longer receive these types of emails from us, you can [unsubscribe](. Made with [ActiveCampaign's Drag-and-Drop Builder]( . [Share your thoughts on newsletter topics]( that would catch your attention in your inbox. ActiveCampaign, 1 North Dearborn Street, 5th Floor, Chicago, IL 60602, United States