FF #019: This "cold" message got me to buy a $2,000/mo service

What's going on {NAME}. Welcome back to Friday Fire where I share one actionable tip, tactic, or strategy to help you build your one-person online bizness. I get a good 3-5 cold emails and DMs ever day. Most of them are terrible. Straight to the trash. But a couple weeks ago... one caught my attention. And I ultimately ended up buying a "high-ticket" service from it. I think there's a ton you could learn from the way this guy did it. So today I'll share... The Cold Message That Got Me To Buy A $2,000 Per Month Service The offer was for a YouTube and short-form editing and repurposing service. I shoot a video. He edits it, creates the thumbnail, does the title+keywords, and uploads to my channel. Then he slices it up into short-form content for Shorts/Reels/TikToks. An all-in-one service where all I have to do is create. Pretty freaking sweet hey? So first, let's take a look at the message he sent me on Twitter: This isn't the entire conversation. The next few messages were of him sharing his packages. But I was sold within a few messages without ever talking to him over Zoom or phone call. So let's break down how you can send cold messages that get clients too. #1: Find prospects with intent. I left a little detail out. Which is I posted a tweet that said "looking to hire a YouTube video editor for 4 videos a month. DM me with your portfolio." I'm showing intent to hire... i.e. PAY someone... to edit my YouTube videos. Most cold emailers just guess on this. They build lists of thousands of prospects and brute force their way to finding someone who has intent. I'm not saying it doesn't work. Hell it's what I used to do. But if you find someone with intent you can skip the spray and pray. So how do you do that? An EZ way is job boards. - Indeed, Monster, AngelList, Hired, Zip Recruiter - LinkedIn Jobs - Craigslist - UpWork - Groups - Searching by keywords Everyone who posts a job is expressing intent to PAY someone for a specific job. The guy that reached out to me had keyword alerts on Twitter for anyone who's hiring for "video editor" or "YouTube editor". He reached out at the perfect time. And because he knew I had "intent", he wasn't wasting his time offering something I didn't need. So leverage job boards where prospects are expressing intent to hire for a specific project and you'll make it much easier to get a positive response. #2: Show proof of similar clients. The reason I asked for a portfolio in my tweet was I want to see if you've helped anyone similar to me. I'm a digital creator/entrepreneur in the online bizness niche. So if your videos are of a beauty brand selling lipstick or some shid... then it doesn't apply to me. Notice in his cold message he name dropped 2 other well-known creators who are in the same industry? Smart. When I went to his portfolio site he had many more live examples showing final edits of his videos with other creators in the online biz niche. So now he's shown his ability while also being relevant to my specific situation. Now... if you don't have proof yet? Step #1 is for you to get that... but that's a conversation for another time. Onto the last step... #3: Make a delicious offer specific to the person. My first response to him was "awesome work man. What's your rates?" He told me $250 per video. But he had an even better package that would address a few other problems I had. He found a tweet of me talking about wanting to get into short form content but not wanting to spend the time. And another tweet about spending way too much time with YouTube channel management. So he gave me a pretty delicious offer that would solve all of that. He would do: - 4 YouTube videos per month - 20 shorts per month - Keyword and title research - Thumbnails - Uploading to YouTube, Instagram, and TikTok For one fee of $2,000/mo. It was specific to my situation so it was an "EZ Yes!" from me. By taking care of all this in one package? I'm able to focus on creating higher quality content... which should hopefully help me to grow my audience and income faster. It'd take me 10-20 hours to do all this myself at much lower quality. Now I don't have to worry about it. === As you can see... nothing crazy magical about this cold message. He saw I had intent, reached out with proof that he's helped clients similar to me, and gave me a customized delicious offer that would solve many of the problems I was running into with my content. Start applying these concepts to your cold outreach and I'm sure you'll increase your chances of landing clients too. Alrighty... That's it for today's Friday Fire action section. Hope you found it useful 🤙 Your Compadre's Heat From The Week: - [[POST] Do this if you're feeling "burnt out"]( - [[POST] How to avoid being a copycat]( - [[POST] If I started over I'd do this instead of start a biz]( - My BFCM "Rainmaker Bundle" valid until Tuesday at 9am PST. Get a bunch of my self-paced courses in one deal to save a bit of cash. If you've purchased any of them, reply to this email and I'll discount it from the bundle. [Click here to check it out.]( Wins From The Week: - Kalene and Scott landed a new email client (Email Side Hustle + Rainmaker Inner Circle clients) - Cassie had a post go "mini-viral" and lead to a 6-figure opportunity pipeline for her new offer (Rainmaker Inner Circle client) - The editor I hired will be publishing the first of the videos next week. Excited to be sharing higher-quality content real soon Remember... we CREATE our own wins! Have any wins to share? Reply back and let me know. That's gonna wrap up this week {NAME}. See you next Friday. Your compadre, Sean Anthony When you're ready, here are 5 ways I can help you... 1. Build and monetize audiences in my Audience Rainmaker community [here](. 2. Learn my multi-million dollar formula to write emails that sell [here](. 3. Get paid to write simple 5th grade emails that sell [here](. 4. Get 7 of my best campaigns and daily email training [here](. 5. Get my content creation and audience-building system [here](. 6. Launch your own 1:Many leveraged offer and land clients without the phone [here](. Ignore the following text. It’s random & only here to improve delivery. It helped her understand all of the little things I do for her that I thought she was too young to notice. But now she says "thank you" more often, which really brings a smile to my face. I already know that this book is going to help her grow up to be a kind, grateful young lady!!" Thanks again for this book and I hope you can share this message with other mothers like me so they can read it to their kids." - Jenny Now, that's an incredible story! A Mother's Love is certainly one of my favorites, too, because of all the messages I get like this one. Click the button below to take a look inside A Mother's Love: It's about an interesting creature... a lonely Yeti, who's living in the snowy mountains all by herself, hoping for some company... Here goes: "If you're looking for some fun, or maybe even a friend, go up to the mountain to the path's end. There you'll find the Yeti, who lives all alone. She'll make you feel welcome in her snow-covered home. So pack up your gear, go slow and steady, the fun's just begun because the Yeti is ready!" This fun poem is from a new book called The Yeti Is Ready... And it's given my kids a new perspective on friendship & acceptance!" Click the red button below to take a look inside The Yeti Is Ready: You will rejoice to hear that no disaster has accompanied the commencement of an enterprise which you have regarded with such evil forebodings. I arrived here yesterday, and my first task is to assure my sister of my welfare and increasing confidence in the success of my undertaking. I am already far north of London, and as I walk in the streets of Petersburgh, I feel a cold northern breeze play upon my cheeks, which braces my nerves and fills me with delight. Do you understand this feeling? This breeze, which has travelled from the regions towards which I am advancing, gives me a foretaste of those icy climes. Inspirited by this wind of promise, my daydreams become more fervent and vivid. I try in vain to be persuaded that the pole is the seat of frost and desolation; it ever presents itself to my imagination as the region of beauty and delight. There, Margaret, the sun is for ever visible, its broad disk just skirting the horizon and diffusing a perpetual splendour. There—for with your leave, my sister, I will put some trust in preceding navigators—there snow and frost are banished; and, sailing over a calm sea, we may be wafted to a land surpassing in wonders and in beauty every region hitherto discovered on the habitable globe. Its productions and features may be without example, as the phenomena of the heavenly bodies undoubtedly are in those undiscovered solitudes. What may not be expected in a country of eternal light? I may there discover the wondrous power which attracts the needle and may regulate a thousand celestial observations that require only this voyage to render their seeming eccentricities consistent for ever. I shall satiate my ardent curiosity with the sight of a part of the world never before visited, and may tread a land never before imprinted by the foot of man. These are my enticements, and they are sufficient to conquer all fear of danger or death and to induce me to commence this laborious voyage with the joy a child feels when he embarks in a little boat, with his holiday mates, on an expedition of discovery up his native river. But supposing all these conjectures to be false, you cannot contest the inestimable benefit which I shall confer on all mankind, to the last generation, by discovering a passage near the pole to those countries, to reach which at present so many months are requisite; or by ascertaining the secret of the magnet, which, if at all possible, can only be effected by an undertaking such as mine. These reflections have dispelled the agitation with which I began my letter, and I feel my heart glow with an enthusiasm which elevates me to heaven, for nothing contributes so much to tranquillise the mind as a steady purpose—a point on which the soul may fix its intellectual eye. This expedition has been the favourite dream of my early years. I have read with ardour the accounts of the various voyages which have been made in the prospect of arriving at the North Pacific Ocean through the seas which surround the pole. You may remember that a history of all the voyages made for purposes of discovery composed the whole of our good Uncle Thomas’ library. My education was neglected, yet I was passionately fond of reading. These volumes were my study day and night, and my familiarity with them increased that regret which I had felt, as a child, on learning that my father’s dying injunction had forbidden my uncle to allow me to embark in a seafaring life. These visions faded when I perused, for the first time, those poets whose effusions entranced my soul and lifted it to heaven. I also became a poet and for one year lived in a paradise of my own creation; I imagined that I also might obtain a niche in the temple where the names of Homer and Shakespeare are consecrated. You are well acquainted with my failure and how heavily I bore the disappointment. But just at that time I inherited the fortune of my cousin, and my thoughts were turned into the channel of their earlier bent. Six years have passed since I resolved on my present undertaking. I can, even now, remember the hour from which I dedicated myself to this great enterprise. I commenced by inuring my body to hardship. I accompanied the whale-fishers on several expeditions to the North Sea; I voluntarily endured cold, famine, thirst, and want of sleep; I often worked harder than the common sailors during the day and devoted my nights to the study of mathematics, the theory of medicine, and those branches of physical science from which a naval adventurer might derive the greatest practical advantage. Twice I actually hired myself as an under-mate in a Greenland whaler, and acquitted myself to admiration. I must own I felt a little proud when my captain offered me the second dignity in the vessel and entreated me to remain with the greatest earnestness, so valuable did he consider my services. And now, Margaret, do I not deserve to accomplish some great purpose? My life might have been passed in ease and luxury, but I preferred glory to every enticement that wealth placed in my path. Oh, that some encouraging voice would answer in the affirmative! My courage and my resolution is firm; but my hopes fluctuate, and my spirits are often depressed. I am about to proceed on a long and difficult voyage, the emergencies of which will demand all my fortitude: I am required not only to raise the spirits of others, but sometimes to sustain my own, when theirs are failing. This is the most favourable period for travelling in Russia. They fly quickly over the snow in their sledges; the motion is pleasant, and, in my opinion, far more agreeable than that of an English stagecoach. The cold is not excessive, if you are wrapped in furs—a dress which I have already adopted, for there is a great difference between walking the deck and remaining seated motionless for hours, when no exercise prevents the blood from actually freezing in your veins. I have no ambition to lose my life on the post-road between St. Petersburgh and Archangel. I shall depart for the latter town in a fortnight or three weeks; and my intention is to hire a ship there, which can easily be done by paying the insurance for the owner, and to engage as many sailors as I think necessary among those who are accustomed to the whale-fishing. I do not intend to sail until the month of June; and when shall I return? Ah, sister, how can I answer this question? If I succeed, many, many months, perhaps years, will pass before you and I may meet. If I fail, you will see me again soon, or never. Farewell, my, excellent Margaret. Heaven shower down blessings on you, and save me, that I may again and again testify my gratitude for all your love and kindness. SAP Ventures, LLC, 24 Roy Street, Seattle, WA 98109, United States [Click here to unsubscribe]( Copyright © 2022 SAP Ventures, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from SAP Ventures, LLC. Every effort has been made to accurately represent information and it’s potential. There is no guarantee that you will earn any money using the techniques and ideas available through this Website. Examples on our Website are not to be interpreted as a promise or guarantee of earnings. Earning potential is entirely dependent on the person using our products, services, ideas and techniques. We do not purport that any information we make available will provide you with a “Get rich scheme. Ignore the following text. It’s random & only here to improve delivery. It helped her understand all of the little things I do for her that I thought she was too young to notice. But now she says "thank you" more often, which really brings a smile to my face. I already know that this book is going to help her grow up to be a kind, grateful young lady!!" Thanks again for this book and I hope you can share this message with other mothers like me so they can read it to their kids." - Jenny Now, that's an incredible story! A Mother's Love is certainly one of my favorites, too, because of all the messages I get like this one. Click the button below to take a look inside A Mother's Love: It's about an interesting creature... a lonely Yeti, who's living in the snowy mountains all by herself, hoping for some company... Here goes: "If you're looking for some fun, or maybe even a friend, go up to the mountain to the path's end. There you'll find the Yeti, who lives all alone. She'll make you feel welcome in her snow-covered home. So pack up your gear, go slow and steady, the fun's just begun because the Yeti is ready!" This fun poem is from a new book called The Yeti Is Ready... And it's given my kids a new perspective on friendship & acceptance!" Click the red button below to take a look inside The Yeti Is Ready: You will rejoice to hear that no disaster has accompanied the commencement of an enterprise which you have regarded with such evil forebodings. I arrived here yesterday, and my first task is to assure my sister of my welfare and increasing confidence in the success of my undertaking. I am already far north of London, and as I walk in the streets of Petersburgh, I feel a cold northern breeze play upon my cheeks, which braces my nerves and fills me with delight. Do you understand this feeling? This breeze, which has travelled from the regions towards which I am advancing, gives me a foretaste of those icy climes. Inspirited by this wind of promise, my daydreams become more fervent and vivid. I try in vain to be persuaded that the pole is the seat of frost and desolation; it ever presents itself to my imagination as the region of beauty and delight. There, Margaret, the sun is for ever visible, its broad disk just skirting the horizon and diffusing a perpetual splendour. There—for with your leave, my sister, I will put some trust in preceding navigators—there snow and frost are banished; and, sailing over a calm sea, we may be wafted to a land surpassing in wonders and in beauty every region hitherto discovered on the habitable globe. Its productions and features may be without example, as the phenomena of the heavenly bodies undoubtedly are in those undiscovered solitudes. What may not be expected in a country of eternal light? I may there discover the wondrous power which attracts the needle and may regulate a thousand celestial observations that require only this voyage to render their seeming eccentricities consistent for ever. I shall satiate my ardent curiosity with the sight of a part of the world never before visited, and may tread a land never before imprinted by the foot of man. These are my enticements, and they are sufficient to conquer all fear of danger or death and to induce me to commence this laborious voyage with the joy a child feels when he embarks in a little boat, with his holiday mates, on an expedition of discovery up his native river. But supposing all these conjectures to be false, you cannot contest the inestimable benefit which I shall confer on all mankind, to the last generation, by discovering a passage near the pole to those countries, to reach which at present so many months are requisite; or by ascertaining the secret of the magnet, which, if at all possible, can only be effected by an undertaking such as mine. These reflections have dispelled the agitation with which I began my letter, and I feel my heart glow with an enthusiasm which elevates me to heaven, for nothing contributes so much to tranquillise the mind as a steady purpose—a point on which the soul may fix its intellectual eye. This expedition has been the favourite dream of my early years. I have read with ardour the accounts of the various voyages which have been made in the prospect of arriving at the North Pacific Ocean through the seas which surround the pole. You may remember that a history of all the voyages made for purposes of discovery composed the whole of our good Uncle Thomas’ library. My education was neglected, yet I was passionately fond of reading. These volumes were my study day and night, and my familiarity with them increased that regret which I had felt, as a child, on learning that my father’s dying injunction had forbidden my uncle to allow me to embark in a seafaring life. These visions faded when I perused, for the first time, those poets whose effusions entranced my soul and lifted it to heaven. I also became a poet and for one year lived in a paradise of my own creation; I imagined that I also might obtain a niche in the temple where the names of Homer and Shakespeare are consecrated. You are well acquainted with my failure and how heavily I bore the disappointment. But just at that time I inherited the fortune of my cousin, and my thoughts were turned into the channel of their earlier bent. Six years have passed since I resolved on my present undertaking. I can, even now, remember the hour from which I dedicated myself to this great enterprise. I commenced by inuring my body to hardship. I accompanied the whale-fishers on several expeditions to the North Sea; I voluntarily endured cold, famine, thirst, and want of sleep; I often worked harder than the common sailors during the day and devoted my nights to the study of mathematics, the theory of medicine, and those branches of physical science from which a naval adventurer might derive the greatest practical advantage. Twice I actually hired myself as an under-mate in a Greenland whaler, and acquitted myself to admiration. I must own I felt a little proud when my captain offered me the second dignity in the vessel and entreated me to remain with the greatest earnestness, so valuable did he consider my services. And now, Margaret, do I not deserve to accomplish some great purpose? My life might have been passed in ease and luxury, but I preferred glory to every enticement that wealth placed in my path. Oh, that some encouraging voice would answer in the affirmative! My courage and my resolution is firm; but my hopes fluctuate, and my spirits are often depressed. I am about to proceed on a long and difficult voyage, the emergencies of which will demand all my fortitude: I am required not only to raise the spirits of others, but sometimes to sustain my own, when theirs are failing. This is the most favourable period for travelling in Russia. They fly quickly over the snow in their sledges; the motion is pleasant, and, in my opinion, far more agreeable than that of an English stagecoach. The cold is not excessive, if you are wrapped in furs—a dress which I have already adopted, for there is a great difference between walking the deck and remaining seated motionless for hours, when no exercise prevents the blood from actually freezing in your veins. I have no ambition to lose my life on the post-road between St. Petersburgh and Archangel. I shall depart for the latter town in a fortnight or three weeks; and my intention is to hire a ship there, which can easily be done by paying the insurance for the owner, and to engage as many sailors as I think necessary among those who are accustomed to the whale-fishing. I do not intend to sail until the month of June; and when shall I return? Ah, sister, how can I answer this question? If I succeed, many, many months, perhaps years, will pass before you and I may meet. If I fail, you will see me again soon, or never. Farewell, my, excellent Margaret. Heaven shower down blessings on you, and save me, that I may again and again testify my gratitude for all your love and kindness.