FF #016: 5 ways to guarantee your offer flops (and what to do instead)

What's going on {NAME}. Welcome back to Friday Fire where I share one actionable tip, tactic, or strategy to help you build your one-person online bizness. Over the years… I’ve worked on 100+ offers… Bought 100+ different offers… And seen 1000s of offers over the years. Some kick ass from the start. Others do OK. But many of them flop. Why? That’s what I’m gonna share with you today… 5 Ways To Guarantee Your Offer Flops… And What To Do Instead If you’re doing any of these 5 things and fix it? I can almost guarantee you’ll sell more of your stuff faster and easier than ever before. This issue will make you a ton of moolah if you follow it. Let’s roll. #1: “Needing” your offer to sell. This is more of a philosophical thing that applies to all areas of your life. The more you “need” something? The less likely it is to happen. It’s especially true when it comes to other people. They can feel and see the neediness in your voice, messaging, and behavior. Need a deal to close? Prospect can feel it on the sales call and rejects. Need a girl to text you back? You'll annoy her with follow-up texts. Need money? You'll never have enough. The more you "need" something the further away it runs from you. Offers are the same way. If you’re desperate and NEED your offer to sell? Don’t be surprised when all you hear is crickets. What I tell my clients is to “release all attachment to the outcome.” Even if I REALLY want something to happen? I approach it with the mentality of “Idgaf what happens because I can always try again.” Try it for yourself and see. Alright onto the next… #2: Not making enough offers. This is not about creating 10+ different offers at once. It’s about how many offers you’re making to your market. I send a daily email+social post which always has an offer to buy. And have multiple convos in the DMs where I invite folks to join me if I can help them. If some dude comes in making one offer/invitation a week? I’m gonna beat the brakes off him because I’ve made so many more offers. The person who makes 1000 offers will have 900 more chances than the person who makes 100 offers. So instead of mentally masturbating in a corner… wondering about what your market will respond to… or praying for your next sale… Go out and make more damn offers! Sometimes it be that sinple. Ok next one… #3: Making it all about the product. “If you wanna buy my course, click here!” “If you wanna buy my coaching, click here!” “If you wanna buy my hair product, click here!” How many times have you seen ads and CTAs like this? Where it’s all about the prawdukt? People don’t lay awake at night thinking, “if onlyyy I could get {NAME} prawdukt my life would change forever!” They want what the prawdukt DOES for them. Take my [Leveraged Offer Launch]( program as an example (which is open for the last 2022 group until Tuesday.) When I’m promoting it? I don’t say “if you want to join my Leveraged Offer Launch, click here!” I go back to the outcome of the program. So it sounds something like this… “If you’re an expert who wants to launch your own leveraged 1:many offer in the $1k-$15k range… and get your first clients without being on the phone… DM me, tell me about your situation, and I’ll send you the details if I can help.” Notice how it doesn’t even mention the product? It only talks about what we’ll get done together. The OUTCOME of the offer. Make sense? So focus less on the prawdukt and more on the outcome. Onto the next… #4: Making outlandish claims you can’t deliver on. “I’m gonna 10x your business in 30 days!” The sign of a rookie is someone who uses wild claims that sound too good to be true. My mama always told me, “if it sounds too good to be true - it probably is.” And so it is with your offers. If you make outlandish claims? No one will believe you. And therefore no one will buy. There are 2 things a person must believe before buying: - Your claims - Their ability to achieve your claims If you tell a 400lb dude he's gonna lose 200lbs in 30 days if he takes your workout program? There's almost 0% chance he buys. One... because you have an outlandish claim he doesn't believe. Two... because he doesn't believe it's possible for HIM to do. "There's no way in hell I'm losing 200lbs in one month!" On the flip side if you have a claim such as "lose 5-10lbs in 30 days while eating bacon"? With proof to back up your claims? It's a lot more believable and doable. So try making your claims smaller and more doable. You still want it to be exciting and different. But don't forget it must be believable or the claim won't matter. Ok let’s do the last one… #5: Creating before validating. Back in 2019 I spent 4 months creating a course. When I went to sell it? I signed up 3 people. 1 of them was already a previous client. OUCH. And I’ve had other offers flop completely with zero sales. It’s EZ to get excited about creating something you “think” the market wants. But if you go only with what you think? There’s a high chance it flops. (Ask me how I know…) Most folks make this same mistake of creating before validating. Nowadays? I never create something until I’ve validated that people want it. My favorite way to validate is to get someone to pay me for the offer before creating it. Because there’s no guessing involved. Someone said “I want this” with their credit card. Take my [Compound Creator System]( for example. In 1 week I went from idea → validate → create. I came up with the idea because my market told me they wanted it. I validated by making a public post asking and getting some presales. Then I created it and signed up 124 customers during the public launch. It’s a ho lot better when you KNOW something will sell before you invest time/money/energy creating it. === So these were 5 ways to all but guarantee your offer flops. The good news is now you know what to do instead. Implement the fixes and I can almost guarantee you sell more of your stuff… faster and easier than ever. That’s gonna wrap up today’s action section. Hope you found it useful 🤙 Your Compadre's Heat From The Week: - [[POST] Clients without calls]( - [[POST] The introvert's dream selling system]( - [[POST] Never start the month at $0?]( - [[POST] This is spooky]( - Also - I'm opening up the last Leveraged Offer Launch group of 2022. 20 spots with 8 already taken. If you're an expert and want to get paid for your advice in the form of a 1:Many offer... [click here to watch the training]( and reach out if you want a spot Wins From The Week: - Jesrin landed a $65k email gig with an agency (Email Side Hustle client) - Francis got to 40 recurring students in his coaching program (Rainmaker Inner Circle client) - Logan locked in 5 clients at $8,904 for his launch (Leveraged Offer Launch client) - Alejandro did $120k on his leveraged offer launch (Leveraged Offer Launch client) Remember... we CREATE our own wins! Have any wins to share? Reply back and let me know. That's gonna wrap up this week {NAME}. See you next Friday. Your compadre, Sean Anthony When you're ready, here are 5 ways I can help you... 1. Build and monetize audiences in my Audience Rainmaker community [here](. 2. Learn my multi-million dollar formula to write emails that sell [here](. 3. Get paid to write simple 5th grade emails that sell [here](. 4. Get 7 of my best campaigns and daily email training [here](. 5. Get my content creation and audience-building system [here](. 6. Launch your own 1:Many leveraged offer and land clients without the phone [here](. Ignore the following text. It’s random & only here to improve delivery. It helped her understand all of the little things I do for her that I thought she was too young to notice. But now she says "thank you" more often, which really brings a smile to my face. I already know that this book is going to help her grow up to be a kind, grateful young lady!!" Thanks again for this book and I hope you can share this message with other mothers like me so they can read it to their kids." - Jenny Now, that's an incredible story! A Mother's Love is certainly one of my favorites, too, because of all the messages I get like this one. Click the button below to take a look inside A Mother's Love: It's about an interesting creature... a lonely Yeti, who's living in the snowy mountains all by herself, hoping for some company... Here goes: "If you're looking for some fun, or maybe even a friend, go up to the mountain to the path's end. There you'll find the Yeti, who lives all alone. She'll make you feel welcome in her snow-covered home. So pack up your gear, go slow and steady, the fun's just begun because the Yeti is ready!" This fun poem is from a new book called The Yeti Is Ready... And it's given my kids a new perspective on friendship & acceptance!" Click the red button below to take a look inside The Yeti Is Ready: You will rejoice to hear that no disaster has accompanied the commencement of an enterprise which you have regarded with such evil forebodings. I arrived here yesterday, and my first task is to assure my sister of my welfare and increasing confidence in the success of my undertaking. I am already far north of London, and as I walk in the streets of Petersburgh, I feel a cold northern breeze play upon my cheeks, which braces my nerves and fills me with delight. Do you understand this feeling? This breeze, which has travelled from the regions towards which I am advancing, gives me a foretaste of those icy climes. Inspirited by this wind of promise, my daydreams become more fervent and vivid. I try in vain to be persuaded that the pole is the seat of frost and desolation; it ever presents itself to my imagination as the region of beauty and delight. There, Margaret, the sun is for ever visible, its broad disk just skirting the horizon and diffusing a perpetual splendour. There—for with your leave, my sister, I will put some trust in preceding navigators—there snow and frost are banished; and, sailing over a calm sea, we may be wafted to a land surpassing in wonders and in beauty every region hitherto discovered on the habitable globe. Its productions and features may be without example, as the phenomena of the heavenly bodies undoubtedly are in those undiscovered solitudes. What may not be expected in a country of eternal light? I may there discover the wondrous power which attracts the needle and may regulate a thousand celestial observations that require only this voyage to render their seeming eccentricities consistent for ever. I shall satiate my ardent curiosity with the sight of a part of the world never before visited, and may tread a land never before imprinted by the foot of man. These are my enticements, and they are sufficient to conquer all fear of danger or death and to induce me to commence this laborious voyage with the joy a child feels when he embarks in a little boat, with his holiday mates, on an expedition of discovery up his native river. But supposing all these conjectures to be false, you cannot contest the inestimable benefit which I shall confer on all mankind, to the last generation, by discovering a passage near the pole to those countries, to reach which at present so many months are requisite; or by ascertaining the secret of the magnet, which, if at all possible, can only be effected by an undertaking such as mine. These reflections have dispelled the agitation with which I began my letter, and I feel my heart glow with an enthusiasm which elevates me to heaven, for nothing contributes so much to tranquillise the mind as a steady purpose—a point on which the soul may fix its intellectual eye. This expedition has been the favourite dream of my early years. I have read with ardour the accounts of the various voyages which have been made in the prospect of arriving at the North Pacific Ocean through the seas which surround the pole. You may remember that a history of all the voyages made for purposes of discovery composed the whole of our good Uncle Thomas’ library. My education was neglected, yet I was passionately fond of reading. These volumes were my study day and night, and my familiarity with them increased that regret which I had felt, as a child, on learning that my father’s dying injunction had forbidden my uncle to allow me to embark in a seafaring life. These visions faded when I perused, for the first time, those poets whose effusions entranced my soul and lifted it to heaven. I also became a poet and for one year lived in a paradise of my own creation; I imagined that I also might obtain a niche in the temple where the names of Homer and Shakespeare are consecrated. You are well acquainted with my failure and how heavily I bore the disappointment. But just at that time I inherited the fortune of my cousin, and my thoughts were turned into the channel of their earlier bent. Six years have passed since I resolved on my present undertaking. I can, even now, remember the hour from which I dedicated myself to this great enterprise. I commenced by inuring my body to hardship. I accompanied the whale-fishers on several expeditions to the North Sea; I voluntarily endured cold, famine, thirst, and want of sleep; I often worked harder than the common sailors during the day and devoted my nights to the study of mathematics, the theory of medicine, and those branches of physical science from which a naval adventurer might derive the greatest practical advantage. Twice I actually hired myself as an under-mate in a Greenland whaler, and acquitted myself to admiration. I must own I felt a little proud when my captain offered me the second dignity in the vessel and entreated me to remain with the greatest earnestness, so valuable did he consider my services. And now, Margaret, do I not deserve to accomplish some great purpose? My life might have been passed in ease and luxury, but I preferred glory to every enticement that wealth placed in my path. Oh, that some encouraging voice would answer in the affirmative! My courage and my resolution is firm; but my hopes fluctuate, and my spirits are often depressed. I am about to proceed on a long and difficult voyage, the emergencies of which will demand all my fortitude: I am required not only to raise the spirits of others, but sometimes to sustain my own, when theirs are failing. This is the most favourable period for travelling in Russia. They fly quickly over the snow in their sledges; the motion is pleasant, and, in my opinion, far more agreeable than that of an English stagecoach. The cold is not excessive, if you are wrapped in furs—a dress which I have already adopted, for there is a great difference between walking the deck and remaining seated motionless for hours, when no exercise prevents the blood from actually freezing in your veins. I have no ambition to lose my life on the post-road between St. Petersburgh and Archangel. I shall depart for the latter town in a fortnight or three weeks; and my intention is to hire a ship there, which can easily be done by paying the insurance for the owner, and to engage as many sailors as I think necessary among those who are accustomed to the whale-fishing. I do not intend to sail until the month of June; and when shall I return? Ah, sister, how can I answer this question? If I succeed, many, many months, perhaps years, will pass before you and I may meet. If I fail, you will see me again soon, or never. Farewell, my, excellent Margaret. Heaven shower down blessings on you, and save me, that I may again and again testify my gratitude for all your love and kindness. SAP Ventures, LLC, 24 Roy Street, Seattle, WA 98109, United States [Click here to unsubscribe]( Copyright © 2022 SAP Ventures, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from SAP Ventures, LLC. Every effort has been made to accurately represent information and it’s potential. There is no guarantee that you will earn any money using the techniques and ideas available through this Website. Examples on our Website are not to be interpreted as a promise or guarantee of earnings. Earning potential is entirely dependent on the person using our products, services, ideas and techniques. We do not purport that any information we make available will provide you with a “Get rich scheme. Ignore the following text. It’s random & only here to improve delivery. It helped her understand all of the little things I do for her that I thought she was too young to notice. But now she says "thank you" more often, which really brings a smile to my face. I already know that this book is going to help her grow up to be a kind, grateful young lady!!" Thanks again for this book and I hope you can share this message with other mothers like me so they can read it to their kids." - Jenny Now, that's an incredible story! A Mother's Love is certainly one of my favorites, too, because of all the messages I get like this one. Click the button below to take a look inside A Mother's Love: It's about an interesting creature... a lonely Yeti, who's living in the snowy mountains all by herself, hoping for some company... Here goes: "If you're looking for some fun, or maybe even a friend, go up to the mountain to the path's end. There you'll find the Yeti, who lives all alone. She'll make you feel welcome in her snow-covered home. So pack up your gear, go slow and steady, the fun's just begun because the Yeti is ready!" This fun poem is from a new book called The Yeti Is Ready... And it's given my kids a new perspective on friendship & acceptance!" Click the red button below to take a look inside The Yeti Is Ready: You will rejoice to hear that no disaster has accompanied the commencement of an enterprise which you have regarded with such evil forebodings. I arrived here yesterday, and my first task is to assure my sister of my welfare and increasing confidence in the success of my undertaking. I am already far north of London, and as I walk in the streets of Petersburgh, I feel a cold northern breeze play upon my cheeks, which braces my nerves and fills me with delight. Do you understand this feeling? This breeze, which has travelled from the regions towards which I am advancing, gives me a foretaste of those icy climes. Inspirited by this wind of promise, my daydreams become more fervent and vivid. I try in vain to be persuaded that the pole is the seat of frost and desolation; it ever presents itself to my imagination as the region of beauty and delight. There, Margaret, the sun is for ever visible, its broad disk just skirting the horizon and diffusing a perpetual splendour. There—for with your leave, my sister, I will put some trust in preceding navigators—there snow and frost are banished; and, sailing over a calm sea, we may be wafted to a land surpassing in wonders and in beauty every region hitherto discovered on the habitable globe. Its productions and features may be without example, as the phenomena of the heavenly bodies undoubtedly are in those undiscovered solitudes. What may not be expected in a country of eternal light? I may there discover the wondrous power which attracts the needle and may regulate a thousand celestial observations that require only this voyage to render their seeming eccentricities consistent for ever. I shall satiate my ardent curiosity with the sight of a part of the world never before visited, and may tread a land never before imprinted by the foot of man. These are my enticements, and they are sufficient to conquer all fear of danger or death and to induce me to commence this laborious voyage with the joy a child feels when he embarks in a little boat, with his holiday mates, on an expedition of discovery up his native river. But supposing all these conjectures to be false, you cannot contest the inestimable benefit which I shall confer on all mankind, to the last generation, by discovering a passage near the pole to those countries, to reach which at present so many months are requisite; or by ascertaining the secret of the magnet, which, if at all possible, can only be effected by an undertaking such as mine. These reflections have dispelled the agitation with which I began my letter, and I feel my heart glow with an enthusiasm which elevates me to heaven, for nothing contributes so much to tranquillise the mind as a steady purpose—a point on which the soul may fix its intellectual eye. This expedition has been the favourite dream of my early years. I have read with ardour the accounts of the various voyages which have been made in the prospect of arriving at the North Pacific Ocean through the seas which surround the pole. You may remember that a history of all the voyages made for purposes of discovery composed the whole of our good Uncle Thomas’ library. My education was neglected, yet I was passionately fond of reading. These volumes were my study day and night, and my familiarity with them increased that regret which I had felt, as a child, on learning that my father’s dying injunction had forbidden my uncle to allow me to embark in a seafaring life. These visions faded when I perused, for the first time, those poets whose effusions entranced my soul and lifted it to heaven. I also became a poet and for one year lived in a paradise of my own creation; I imagined that I also might obtain a niche in the temple where the names of Homer and Shakespeare are consecrated. You are well acquainted with my failure and how heavily I bore the disappointment. But just at that time I inherited the fortune of my cousin, and my thoughts were turned into the channel of their earlier bent. Six years have passed since I resolved on my present undertaking. I can, even now, remember the hour from which I dedicated myself to this great enterprise. I commenced by inuring my body to hardship. I accompanied the whale-fishers on several expeditions to the North Sea; I voluntarily endured cold, famine, thirst, and want of sleep; I often worked harder than the common sailors during the day and devoted my nights to the study of mathematics, the theory of medicine, and those branches of physical science from which a naval adventurer might derive the greatest practical advantage. Twice I actually hired myself as an under-mate in a Greenland whaler, and acquitted myself to admiration. I must own I felt a little proud when my captain offered me the second dignity in the vessel and entreated me to remain with the greatest earnestness, so valuable did he consider my services. And now, Margaret, do I not deserve to accomplish some great purpose? My life might have been passed in ease and luxury, but I preferred glory to every enticement that wealth placed in my path. Oh, that some encouraging voice would answer in the affirmative! My courage and my resolution is firm; but my hopes fluctuate, and my spirits are often depressed. I am about to proceed on a long and difficult voyage, the emergencies of which will demand all my fortitude: I am required not only to raise the spirits of others, but sometimes to sustain my own, when theirs are failing. This is the most favourable period for travelling in Russia. They fly quickly over the snow in their sledges; the motion is pleasant, and, in my opinion, far more agreeable than that of an English stagecoach. The cold is not excessive, if you are wrapped in furs—a dress which I have already adopted, for there is a great difference between walking the deck and remaining seated motionless for hours, when no exercise prevents the blood from actually freezing in your veins. I have no ambition to lose my life on the post-road between St. Petersburgh and Archangel. I shall depart for the latter town in a fortnight or three weeks; and my intention is to hire a ship there, which can easily be done by paying the insurance for the owner, and to engage as many sailors as I think necessary among those who are accustomed to the whale-fishing. I do not intend to sail until the month of June; and when shall I return? Ah, sister, how can I answer this question? If I succeed, many, many months, perhaps years, will pass before you and I may meet. If I fail, you will see me again soon, or never. Farewell, my, excellent Margaret. Heaven shower down blessings on you, and save me, that I may again and again testify my gratitude for all your love and kindness.