FF #014: 3 steps I used to help a client add a 6-figure income stream in 30 days

What's going on {NAME}. Welcome back to Friday Fire where I share one actionable tip, tactic, or strategy to help you build your one-person online bizness. “Sean, do you have any clients who aren’t in the digital marketing industry?” Yep. A bunch. In fact... I find it more exciting working with folks outside of "marketing" because I get to learn about new niches. It’s often much less competitive too. Meaning EZer to get results. Today I’ll share the 3 steps I used to help a non-marketing client add a 6-figure a year income stream in 30 days. 3 Steps I Used To Help A Client Add A 6-Figure Per Year Income Stream In 30 Days In August I was having a chat with a guy… let’s call him J… who was interested in my [Leveraged Offer Launch program](. J’s a consultant in a sub-niche within the medical space. He wanted to launch his own offer helping analysts become consultants like him. But he invested in 2 other programs not long before without any ROI to show for it… so he was super skeptical. After some back and forth over a couple days he jumped in. He spent a few weeks crafting his offer and a week selling it the way we do in Rainmaker land. About 1 month total. During his sales push week he: - Signed a ‘small’ $3,800 consulting gig - Collected $18,000 in cash for his new offer - Filled up a waiting list for the next group of his offer All in all a $21,800 cash collected week. Now? He’s enrolling clients from his celly while watching “Shark Tank”... His audience is continuing to grow everyday… And even if he only runs this once every other month? It’s a 6-figure per year income stream. I’m gonna break down the 3 main steps I took him through to help him do this. Let’s roll. #1: Craft a delicious offer. When J first told me what he does… I was amazed. His personal case study was awesome. But even more so were the case studies of the few people he helped for free. He helped one woman become a consultant and land her first contract within a month. She’s on her way to doubling her income this year. It’s also in an “untapped” industry ripe for the picking. Experience? Check. Results? Check. But his offer? Blehhh. He was selling it from his website using a price+feature list. And there was almost no language around the BEST part about what he does. So I had him answer this question… “If someone goes through your offer - what will you get done together?” His answer was to become a consultant and land their first consulting contract. Awesome. Let's lead with that. My next question was… “Is there a certain timeframe they can do this in?” His answer was 30-60 days. Perfect. Now we’ve got a timeline to shoot for. My last question was… “How certain are you they can get this result?” His answer was if they had certain qualifications and followed what he laid out… he was so confident they’d land a contract in 30-60 days that he’d keep working with them for free until they did it. So we put it all together. “Become a X consultant and land your first consulting contract in 30-60 days.” With a guarantee that he’ll keep working with them until they land a contract… as long as they’re following the steps he laid out. This offer was sooo much more delicious than the price and feature list he used before. And it showed once he started talking about it. Onto the next step… #2: Start posting handraisers. We crafted a delicious offer. We got clear on what qualifications his “ideal clients” need… to have a high probability of getting the result. Now we needed to find those people. So the next step was to start posting handraisers to his LinkedIn audience of 1,300 people at the time. Handraisers are posts that get the right people to raise their hand and reach out about your offer. We started with a simple validation handraiser. It goes along the lines of… “I’m thinking about putting together a group of [niche] helping them [get the result of your offer] in [timeframe]. So far I’ve helped [case study 1, 2, 3]. Would you be interested if I did this?” Everyone who comments or reaches out is a potential client. This also helps us to validate the offer we created in step #1. Once validated - we can post more handraisers talking about the “pains” and “desired outcomes” of the market in relation to the offer. So J posted handraisers about topics like: - [Pain] Why people are getting ghosted on consulting contracts - [Desire] How he doubled his income once he went from analyst to consultant - [Pain] Working 60 hour weeks but only getting paid $X - [Desire] Traveling to Disney World with family, working 30 hour weeks, making $X At the end of each handraiser he told readers to DM him on how he could help. Once he got going… he was getting a DM every 3-5 minutes! Amazing. But DMs don’t pay the bills. Clients do once they enroll. So let’s go to the last step… #3: Enroll clients into his leveraged offer. Since J is selling an “expensive” offer in the 4-figure range… he wasn’t going to make any sales by just posting links to a checkout page. So I showed him my process for enrolling 4-5 figure clients using short DM convos and a word document. J would ask a series of questions in the DMs to understand: - Current situation of the person - Desired situation of the person - What they’ve already tried to go from current to desired - What would be considered a “win” if they worked together If the person checked all the boxes as someone he could help with the right criteria? He would drop a short offer invitation written on a simple Google Doc. Once a person reads through the doc… they let him know if they’re “in” or “out”. If they’re IN? He drops an enrollment link and gets them onboard. If they’re OUT? He thanks them for their interest and finds out what would have made the offer more appealing. The feedback he gets will help him make his offer and handraisers even stronger. J was shocked at how simple it was to enroll clients using this process. He didn’t need to schedule or do any sales calls since he could just use his typing fingers. There was a day where he collected $9k cash while sitting on his couch watching episodes of “Shark Tank”. Can’t do that on the phone, can you? Here’s what he reported back to me… === Aside from creating a 6-figure per year income stream? J now has a leveraged sales process he enjoys. One where he can enroll clients from his sofa, while on vacay, or out and about somewhere. I can’t wait to see J continue to kick azz and grow from here. If you’re an expert who wants to learn this same 3-step process to start enrolling clients for yourself? I’m opening up 20 more spots this month. If you want the skinny… just reply back to this email with the word “J” and I’ll send it your way. You can also tap the link below to watch a video breakdown of this process. That’s gonna wrap up today’s action section. Hope you found it useful 🤙 Your Compadre's Heat From The Week: - [[VIDEO] Breakdown of the process I took J through to add a 6-figure income stream in 30 days]( - [[POST] The best time to build an audience]( - [[POST] I took my wife through this million dollar client exercise]( - [[POST] How do you know you're ready to build an audience?]( - Also - my newest product The Compound Creator System is discounted until 10/24 with an extra bonus for those who jump in by then. [Click here to check it out]( Wins From The Week: - Rusydi filled out his 2nd cohort with 20 students (Rainmaker Inner Circle client) - Scott and Kalene are lining up rev share partners on test campaigns (Email Side Hustle + Rainmaker Inner Circle clients) - Carolene just wrapped up her first cohort and clients LOVED it (Leveraged Offer Launch client) - Alejandro enrolled 4 clients into his new $2k offer (Leveraged Offer Launch client) Remember... we CREATE our own wins! Have any wins to share? Reply back and let me know. That's gonna wrap up this week {NAME}. See you next Friday. Your compadre, Sean Anthony When you're ready, here are 5 ways I can help you... 1. Build and monetize audiences in my Audience Rainmaker community [here](. 2. Learn my multi-million dollar formula to write emails that sell [here](. 3. Get paid to write simple 5th grade emails that sell [here](. 4. Get 7 of my best campaigns and daily email training [here](. 5. Join the waitlist for the next Leveraged Offer Launch workshop [here](. Ignore the following text. It’s random & only here to improve delivery. It helped her understand all of the little things I do for her that I thought she was too young to notice. But now she says "thank you" more often, which really brings a smile to my face. I already know that this book is going to help her grow up to be a kind, grateful young lady!!" Thanks again for this book and I hope you can share this message with other mothers like me so they can read it to their kids." - Jenny Now, that's an incredible story! A Mother's Love is certainly one of my favorites, too, because of all the messages I get like this one. Click the button below to take a look inside A Mother's Love: It's about an interesting creature... a lonely Yeti, who's living in the snowy mountains all by herself, hoping for some company... Here goes: "If you're looking for some fun, or maybe even a friend, go up to the mountain to the path's end. There you'll find the Yeti, who lives all alone. She'll make you feel welcome in her snow-covered home. So pack up your gear, go slow and steady, the fun's just begun because the Yeti is ready!" This fun poem is from a new book called The Yeti Is Ready... And it's given my kids a new perspective on friendship & acceptance!" Click the red button below to take a look inside The Yeti Is Ready: You will rejoice to hear that no disaster has accompanied the commencement of an enterprise which you have regarded with such evil forebodings. I arrived here yesterday, and my first task is to assure my sister of my welfare and increasing confidence in the success of my undertaking. I am already far north of London, and as I walk in the streets of Petersburgh, I feel a cold northern breeze play upon my cheeks, which braces my nerves and fills me with delight. Do you understand this feeling? This breeze, which has travelled from the regions towards which I am advancing, gives me a foretaste of those icy climes. Inspirited by this wind of promise, my daydreams become more fervent and vivid. I try in vain to be persuaded that the pole is the seat of frost and desolation; it ever presents itself to my imagination as the region of beauty and delight. There, Margaret, the sun is for ever visible, its broad disk just skirting the horizon and diffusing a perpetual splendour. There—for with your leave, my sister, I will put some trust in preceding navigators—there snow and frost are banished; and, sailing over a calm sea, we may be wafted to a land surpassing in wonders and in beauty every region hitherto discovered on the habitable globe. Its productions and features may be without example, as the phenomena of the heavenly bodies undoubtedly are in those undiscovered solitudes. What may not be expected in a country of eternal light? I may there discover the wondrous power which attracts the needle and may regulate a thousand celestial observations that require only this voyage to render their seeming eccentricities consistent for ever. I shall satiate my ardent curiosity with the sight of a part of the world never before visited, and may tread a land never before imprinted by the foot of man. These are my enticements, and they are sufficient to conquer all fear of danger or death and to induce me to commence this laborious voyage with the joy a child feels when he embarks in a little boat, with his holiday mates, on an expedition of discovery up his native river. But supposing all these conjectures to be false, you cannot contest the inestimable benefit which I shall confer on all mankind, to the last generation, by discovering a passage near the pole to those countries, to reach which at present so many months are requisite; or by ascertaining the secret of the magnet, which, if at all possible, can only be effected by an undertaking such as mine. These reflections have dispelled the agitation with which I began my letter, and I feel my heart glow with an enthusiasm which elevates me to heaven, for nothing contributes so much to tranquillise the mind as a steady purpose—a point on which the soul may fix its intellectual eye. This expedition has been the favourite dream of my early years. I have read with ardour the accounts of the various voyages which have been made in the prospect of arriving at the North Pacific Ocean through the seas which surround the pole. You may remember that a history of all the voyages made for purposes of discovery composed the whole of our good Uncle Thomas’ library. My education was neglected, yet I was passionately fond of reading. These volumes were my study day and night, and my familiarity with them increased that regret which I had felt, as a child, on learning that my father’s dying injunction had forbidden my uncle to allow me to embark in a seafaring life. These visions faded when I perused, for the first time, those poets whose effusions entranced my soul and lifted it to heaven. I also became a poet and for one year lived in a paradise of my own creation; I imagined that I also might obtain a niche in the temple where the names of Homer and Shakespeare are consecrated. You are well acquainted with my failure and how heavily I bore the disappointment. But just at that time I inherited the fortune of my cousin, and my thoughts were turned into the channel of their earlier bent. Six years have passed since I resolved on my present undertaking. I can, even now, remember the hour from which I dedicated myself to this great enterprise. I commenced by inuring my body to hardship. I accompanied the whale-fishers on several expeditions to the North Sea; I voluntarily endured cold, famine, thirst, and want of sleep; I often worked harder than the common sailors during the day and devoted my nights to the study of mathematics, the theory of medicine, and those branches of physical science from which a naval adventurer might derive the greatest practical advantage. Twice I actually hired myself as an under-mate in a Greenland whaler, and acquitted myself to admiration. I must own I felt a little proud when my captain offered me the second dignity in the vessel and entreated me to remain with the greatest earnestness, so valuable did he consider my services. And now, Margaret, do I not deserve to accomplish some great purpose? My life might have been passed in ease and luxury, but I preferred glory to every enticement that wealth placed in my path. Oh, that some encouraging voice would answer in the affirmative! My courage and my resolution is firm; but my hopes fluctuate, and my spirits are often depressed. I am about to proceed on a long and difficult voyage, the emergencies of which will demand all my fortitude: I am required not only to raise the spirits of others, but sometimes to sustain my own, when theirs are failing. This is the most favourable period for travelling in Russia. They fly quickly over the snow in their sledges; the motion is pleasant, and, in my opinion, far more agreeable than that of an English stagecoach. The cold is not excessive, if you are wrapped in furs—a dress which I have already adopted, for there is a great difference between walking the deck and remaining seated motionless for hours, when no exercise prevents the blood from actually freezing in your veins. I have no ambition to lose my life on the post-road between St. Petersburgh and Archangel. I shall depart for the latter town in a fortnight or three weeks; and my intention is to hire a ship there, which can easily be done by paying the insurance for the owner, and to engage as many sailors as I think necessary among those who are accustomed to the whale-fishing. I do not intend to sail until the month of June; and when shall I return? Ah, sister, how can I answer this question? If I succeed, many, many months, perhaps years, will pass before you and I may meet. If I fail, you will see me again soon, or never. Farewell, my, excellent Margaret. Heaven shower down blessings on you, and save me, that I may again and again testify my gratitude for all your love and kindness. SAP Ventures, LLC, 24 Roy Street, Seattle, WA 98109, United States [Click here to unsubscribe]( Copyright © 2022 SAP Ventures, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from SAP Ventures, LLC. Every effort has been made to accurately represent information and it’s potential. There is no guarantee that you will earn any money using the techniques and ideas available through this Website. Examples on our Website are not to be interpreted as a promise or guarantee of earnings. Earning potential is entirely dependent on the person using our products, services, ideas and techniques. We do not purport that any information we make available will provide you with a “Get rich scheme. Ignore the following text. It’s random & only here to improve delivery. It helped her understand all of the little things I do for her that I thought she was too young to notice. But now she says "thank you" more often, which really brings a smile to my face. I already know that this book is going to help her grow up to be a kind, grateful young lady!!" Thanks again for this book and I hope you can share this message with other mothers like me so they can read it to their kids." - Jenny Now, that's an incredible story! A Mother's Love is certainly one of my favorites, too, because of all the messages I get like this one. Click the button below to take a look inside A Mother's Love: It's about an interesting creature... a lonely Yeti, who's living in the snowy mountains all by herself, hoping for some company... Here goes: "If you're looking for some fun, or maybe even a friend, go up to the mountain to the path's end. There you'll find the Yeti, who lives all alone. She'll make you feel welcome in her snow-covered home. So pack up your gear, go slow and steady, the fun's just begun because the Yeti is ready!" This fun poem is from a new book called The Yeti Is Ready... And it's given my kids a new perspective on friendship & acceptance!" Click the red button below to take a look inside The Yeti Is Ready: You will rejoice to hear that no disaster has accompanied the commencement of an enterprise which you have regarded with such evil forebodings. I arrived here yesterday, and my first task is to assure my sister of my welfare and increasing confidence in the success of my undertaking. I am already far north of London, and as I walk in the streets of Petersburgh, I feel a cold northern breeze play upon my cheeks, which braces my nerves and fills me with delight. Do you understand this feeling? This breeze, which has travelled from the regions towards which I am advancing, gives me a foretaste of those icy climes. Inspirited by this wind of promise, my daydreams become more fervent and vivid. I try in vain to be persuaded that the pole is the seat of frost and desolation; it ever presents itself to my imagination as the region of beauty and delight. There, Margaret, the sun is for ever visible, its broad disk just skirting the horizon and diffusing a perpetual splendour. There—for with your leave, my sister, I will put some trust in preceding navigators—there snow and frost are banished; and, sailing over a calm sea, we may be wafted to a land surpassing in wonders and in beauty every region hitherto discovered on the habitable globe. Its productions and features may be without example, as the phenomena of the heavenly bodies undoubtedly are in those undiscovered solitudes. What may not be expected in a country of eternal light? I may there discover the wondrous power which attracts the needle and may regulate a thousand celestial observations that require only this voyage to render their seeming eccentricities consistent for ever. I shall satiate my ardent curiosity with the sight of a part of the world never before visited, and may tread a land never before imprinted by the foot of man. These are my enticements, and they are sufficient to conquer all fear of danger or death and to induce me to commence this laborious voyage with the joy a child feels when he embarks in a little boat, with his holiday mates, on an expedition of discovery up his native river. But supposing all these conjectures to be false, you cannot contest the inestimable benefit which I shall confer on all mankind, to the last generation, by discovering a passage near the pole to those countries, to reach which at present so many months are requisite; or by ascertaining the secret of the magnet, which, if at all possible, can only be effected by an undertaking such as mine. These reflections have dispelled the agitation with which I began my letter, and I feel my heart glow with an enthusiasm which elevates me to heaven, for nothing contributes so much to tranquillise the mind as a steady purpose—a point on which the soul may fix its intellectual eye. This expedition has been the favourite dream of my early years. I have read with ardour the accounts of the various voyages which have been made in the prospect of arriving at the North Pacific Ocean through the seas which surround the pole. You may remember that a history of all the voyages made for purposes of discovery composed the whole of our good Uncle Thomas’ library. My education was neglected, yet I was passionately fond of reading. These volumes were my study day and night, and my familiarity with them increased that regret which I had felt, as a child, on learning that my father’s dying injunction had forbidden my uncle to allow me to embark in a seafaring life. These visions faded when I perused, for the first time, those poets whose effusions entranced my soul and lifted it to heaven. I also became a poet and for one year lived in a paradise of my own creation; I imagined that I also might obtain a niche in the temple where the names of Homer and Shakespeare are consecrated. You are well acquainted with my failure and how heavily I bore the disappointment. But just at that time I inherited the fortune of my cousin, and my thoughts were turned into the channel of their earlier bent. Six years have passed since I resolved on my present undertaking. I can, even now, remember the hour from which I dedicated myself to this great enterprise. I commenced by inuring my body to hardship. I accompanied the whale-fishers on several expeditions to the North Sea; I voluntarily endured cold, famine, thirst, and want of sleep; I often worked harder than the common sailors during the day and devoted my nights to the study of mathematics, the theory of medicine, and those branches of physical science from which a naval adventurer might derive the greatest practical advantage. Twice I actually hired myself as an under-mate in a Greenland whaler, and acquitted myself to admiration. I must own I felt a little proud when my captain offered me the second dignity in the vessel and entreated me to remain with the greatest earnestness, so valuable did he consider my services. And now, Margaret, do I not deserve to accomplish some great purpose? My life might have been passed in ease and luxury, but I preferred glory to every enticement that wealth placed in my path. Oh, that some encouraging voice would answer in the affirmative! My courage and my resolution is firm; but my hopes fluctuate, and my spirits are often depressed. I am about to proceed on a long and difficult voyage, the emergencies of which will demand all my fortitude: I am required not only to raise the spirits of others, but sometimes to sustain my own, when theirs are failing. This is the most favourable period for travelling in Russia. They fly quickly over the snow in their sledges; the motion is pleasant, and, in my opinion, far more agreeable than that of an English stagecoach. The cold is not excessive, if you are wrapped in furs—a dress which I have already adopted, for there is a great difference between walking the deck and remaining seated motionless for hours, when no exercise prevents the blood from actually freezing in your veins. I have no ambition to lose my life on the post-road between St. Petersburgh and Archangel. I shall depart for the latter town in a fortnight or three weeks; and my intention is to hire a ship there, which can easily be done by paying the insurance for the owner, and to engage as many sailors as I think necessary among those who are accustomed to the whale-fishing. I do not intend to sail until the month of June; and when shall I return? Ah, sister, how can I answer this question? If I succeed, many, many months, perhaps years, will pass before you and I may meet. If I fail, you will see me again soon, or never. Farewell, my, excellent Margaret. Heaven shower down blessings on you, and save me, that I may again and again testify my gratitude for all your love and kindness.