“Sequential Retargeting”: The secret system DimNiko Agency used to scale a global supplement company

It’s Dim Niko here from DimNiko.com Agency – The #1 Marketing Agency for eCommerce Brands – which I’ll get to in just a moment… ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hey ! It’s Dim Niko here from DimNiko.com Agency the #1 Marketing Agency for eCommerce Brands which I’ll get to in just a moment… Now, before I reveal our sequential retargeting system and how it tripled our clients MRR… Here’s what you need to know: At DimNiko Agency we’ve profitably managed over $20,000,000 in Facebook & Instagram Ads 📈 Over the last year alone, we’ve: ↗️ Scaled a nail polish company's ad spend from $2K/day to $20K/day in only 26 days. ↗️ Skyrocketed a home decor company to 1.22M in total revenue spending only $116K. ↗️ Doubled a clothing stores ROAS increasing their weekly revenue from $15K/week to $25K/week ↗️ Built a B2B product from $0 to £171,192.90 in just 6 weeks ... Plus tonnes more And, we're breaking into new ad platforms for our clients. One where we scaled a client using Pinterest Ads. Really cool stuff... Anyways, After spending millions on ads and our own blood, sweat & tears, we’ve discovered the fastest and most reliable way to scale online businesses to well beyond 7 figures. And the good news is… It’s the same process we used to triple the monthly recurring revenue of our supplement client to €120k / month. So… You’re probably wondering, how did we do it? Well – let’s get into it: The client is a global supplement company based in Europe. They hadn’t run any Facebook traffic when we started working together as they had purely focused on monetising their organic audience. This is when they reached out to DimNiko Agency to start generating sales using paid marketing. We were able to scale them to €120k / month recurring in just 3 months. Spending just €39,273.24. Here’s how we did it: ⚙️Top of Funnel The client was selling a health supplement that combined a mixture of superfoods to allow consumers to get all the vital nutrients for their diet in one drink. To position the product as the solution to their problem we had the client create a top of funnel value video revealing the 10 top health superfoods everyone needs in their diet. At the end of this video the product was offered for sale below the video on the same page. Now, the best part about this was the video offered so much value that we were able to generate a 2.5x ROAS from cold traffic and liquidate our ad costs. We created lookalike audiences based on the prospects that watched 75% of this video, so we could feed the top of funnel with relevant audiences. Which I’ll get to in a moment. Given the high value delivered in the video and using our DimNiko Agency traffic generation strategy we were able to get massive engagement and shares on the ad & video. Further driving traffic to the funnel for minimal spend. ⚙️Middle of Funnel: Product Ads were launched and targeted those people that: 🔅 Watched 75% of the video 🔅 Engaged with the ad 🔅 Landed on the landing page This drove sales to prospects who’d had a single touch point with the brand allowing us to monetise the campaign before starting the next phase. ⚙️Bottom of Funnel: Now, here’s where things really got interesting. We used what we call "Sequential Retargeting" to drive a huge ROI and scale to €120,000 / month in MRR. Most rookie marketers make the mistake of ONLY retargeting based on percentage of a video watched… Rather than using the full suite of sequential retargeting options. Because here’s the thing: It’s obvious that every customer doesn’t buy for the same reason. Some will react best to testimonials. Some will prefer influencer reviews. Others will buy based on an authority article. So we spaced all of these out over TIME to generate the best results for our client. Here’s what the retargeting audience saw on each day: Day 1 – 3: Testimonial Ads Day 4 – 5: Authority Article for Social Proof This is majorly underrated as it builds tonnes of rapport. The goal is not to drive sales But we link to a 3rd party article to enhance the client’s reputation Day 6 – 8: Influencer Reviews Day 9 – 10: Click to Messenger Ads And then, over the top of all of these ads, we run: 1. Strong CTA straight to the sales page: "come back and buy / forgot something? Ad" 2. Dynamic Product Ads – showing the products based on the prospects on-site behaviour The benefit of having a retargeting sequence like this is you can increase your ROI by reaching prospects with different types of ads that appeal to different people. In a 30 day window, This company was able to scale their revenue to €120,000 in sales. All of these sales were subscription based, meaning that this revenue would continue to come in month after month… Pretty cool huh? Oh and just for the record, the ad spend for this 30 day period was €39,273.24. Giving a ROAS of just over 3x. Now… You might be wondering why I’m telling you this. Well, if you’d like your company to be the next DimNiko Agency success story. Listen up: We are currently looking for new eCom clients to take on and scale up. We have a strict criteria for the clients we work with. If you fit this we will scale your company using Facebook & Instagram advertising to drastically grow your revenue and create similar results. If you’re interested in working with DimNiko Agency Click the link and complete the form to see if we’re a fit: [( Do not hesitate. Click it now: [(  This message was sent to {EMAIL} by DimNiko Agency. To ensure you receive emails from DimNiko Agency, please add us to your address book or contact list. DimNiko Pty Ltd, 4 King Street, Prahran, Melbourne Victoria 3181, Australia [Update your subscription]( — [Unsubscribe](