Like coyotes attacking in the night

Business is not a solo gig. Remember, you're not alone! [image] From Nathalie Hi {NAME}, There are natural cycles of expansion and contraction. In life, business, and farming. I know business has been slow for many and a lot of markets are experiencing shifts from many different factors like AI, world events, and recession effects. On our farm, we downsize our herd of sheep before the winter. Since we need to buy and feed hay instead of grazing our animals on pasture, it makes sense to contract (and put some amazing grass-fed meat in our freezer). In the spring, we'll have a new generation of lambs and our flock of sheep will expand again. Some businesses are seasonal and can anticipate and adjust before a contraction, like we do with our winter flock of sheep. But there's a big difference between consciously choosing to thin the herd or slow things down... And having a pack of coyotes or a bear take out a bunch of sheep in the middle of the night. Obviously, one can be planned for and the other is something you hope will never happen. But if it does happen, where your business contracts against your will because of a shift in the market or competitors, we can learn from how farmers handle attacks on their livestock. After an attack, farmers band together and help each other regroup. This is a very human response to unforeseen circumstances, and it goes a long way toward building the community we all long for. Building community doesn't just happen during the good years and the easy growth. It happens when we're struggling and trying to find solutions – together. I believe we're in such a period right now. The thing I've learned over the years in business and more recently in farming: it's not a solo gig. Even if you don't have a team in your business, you're not alone. Reach out, talk to colleagues, hire a coach or a strategist. Some contraction is bound to happen, but expansion is just as natural of a cycle, too. [image] Momentum Tip #21 Trying to fit your brilliance into the 5 minutes between putting laundry away and getting dinner started… You're not alone! There's a whole body of work around the concept of Deep Work, developed by Cal Newport. In short: if you can give yourself long uninterrupted stretches of time to work on one task, you'll go further and do better work. I've definitely found this to be true. Some of my best creative work has come from these long focused stretches. However, not all of us have the ability to completely lock ourselves away to do deep work. Sometimes we need to squeeze our creativity into little pockets of time. Does that mean that our work will suffer if we can only do it in small spurts? It might, but I've found that it's better to take advantage of these small windows and stay attached to the project rather than wait for this magical "deep work time" that may never come. That doesn't mean you can't shift your schedule and make time for deep work. But if you're in a season of life where there's a lot to juggle, by all means, take advantage of these little pockets of time to move your projects forward. I've found that often when I stay connected to a project with these small check-ins, my mind will come up with more ideas or solutions while I'm doing the other life stuff... Then when I come back to it, I've had fresh inputs that wouldn't have come if I was just sitting at my desk trying to force it. So, this isn't meant to be prescriptive. You'll find what works for you and generating momentum on a project or goal. But don't discount small pockets of time. Every minute has potential! Links we think you'll find helpful: [image]() Chasing Your Dream in Tech to 1M: Nathalie Lussier Building a 7-Figure Business in the Tech World [Listen here ➜](=) [image]() How to Create Training Modules for Effective Learning [Learn more ➜]() Customer Spotlight [image]() [Amber Vilhauer]() is highly fulfilled in her work, which centers around helping impact-driven influencers (both big and small) get their message out to the world in the most efficient and powerful way through digital marketing opportunities. Amber's #1 priority is simple: elevate every experience. Here's what she had to say about her experience using AccessAlly: "Hands down the sophistication. I’ve used most membership softwares on the market but I needed something special, high class, sexy for this latest venture. Only one name came to mind: AccessAlly." [Read more case studies ➜](=) Who is AccessAlly? We want to live in a world where access to knowledge lifts everyone up. 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