Not the smartest move, or was it?

[image] From the Founder Hi {NAME}! Turning down a solid $70K/year Wall Street coding job right out of college doesn’t seem like a smart move. Especially without a plan. But that’s exactly what I did after graduating with a degree in Software Engineering, back in 2008. That summer, I moved back in with my parents, planted a garden in their backyard, and made no money. Trying to find myself, knowing that I wanted to start a business… It was frustrating. Trying to get into motion, I started my first business in the health space, without any formal training. This became my training ground, where I learned about marketing, built my own website, and launched my first online course. Things came to a head when I realized I would either need to pursue training in the nutrition space, or pivot into something I was already good at like tech. It was a happy accident that I found myself with a successful online course on my hands, and that I was having integration issues with the WordPress plugin I was using. That’s when I realized that my software background and my husband’s substantial coding skills could solve our tech issues… if we could code our own solution. After a hurried weekend of coding, we had the first version of what would become the AccessAlly plugin for WordPress. It didn’t do much, but we realized that we were onto something when my course participants started asking us what platform we were using to run our courses. It was a pivotal moment. Today AccessAlly is a full-fledged payment, membership, and course delivery plugin for WordPress. It’s a 7-figure business and we employ incredible human beings to help us take amazing care of our clients. It’s a happy accident that a tech issue led us to where we are today. It wouldn’t have been possible to start this software company out of college, because I wouldn’t have known what to create, how to market it, and how to support it either. Here’s to happy accidents! [image] Try this tip! The right pricing and processes can take you from being overworked, underappreciated, and underpaid to delivering a premium customer experience without the burnout. Samantha Johnston, CEO and Creative Director at Neapolitan Creative shared with us her tips on pricing & processes to WOW your client at our Scaling On Your Terms workshop! [image]() So if you're in the process of deciding your pricing strategies or just want to know ways you can get your potential clients to say YES, here are some tips: Tips on how to get to YES! - Focus on the benefits not the features: utilise phrases like "we provide this so you can..." - Provide social proof: show off those previous designs and testimonials - Have a stellar process: show them you have a plan & that you can deliver what you promise If any of these tips resonate with you check out [Samantha’s website](=), where she and her team help entrepreneurs like you create amazing websites to take your business to the next level! [Check it out ➜](=) Customer Spotlight [image](=) For Clayton and Olivia from [The Congruent Mystic](, life is simpler with AccessAlly. They use their main website to redirect members to their AccessAlly membership portal, and love that it has the same energy, look, and feel as their main site. "Now we have a website that is all singing and all dancing, and as we grow, we have a partner that we can also grow with. As soon as we started to immerse ourselves into AccessAlly, and also looked into the organization itself and what the organization stood for, we knew we were with a good partner." [Read the Case Study ➜]( Links we think you’ll find useful: [image]() Subscription vs Membership Model: Which One’s Right For You? [Read more ➜]() [image]( Deciding between Notion and Confluence for your business? [Watch here ➜]() [image]( Mindset Shifts To Land Bigger Clients With Melinda Chen [Listen here ➜](=) [image]( Business In Need Of A 'Declutter'? Nine Steps To Get You Started [Learn more ➜]( Who is AccessAlly? We want to live in a world where access to knowledge lifts everyone up. That's why we're passionate about building this [powerful WordPress plugin]() for scaling online businesses through courses, group coaching, and memberships. [Facebook]( [LinkedIn]( [YouTube](AccessAlly) You're receiving this email because you've subscribed to updates from AccessAlly. Thank you! We're so glad you're here. To update how often you receive emails from us, please use the [Preferences Center.]() To unsubscribe from all of our emails, click the unsubscribe link below. You'll be missed, and we wish you all the best! [Unsubscribe]( 1321 Upland Dr. #9015 Houston, Texas 77043 United States (347) 620-4501