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How to 10X your value in the AI age (Live Presentation with Perry Marshall)

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abraham.com

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jay@abraham.com

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Sun, Mar 24, 2024 01:02 PM

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Recently, my friend and marketing legend, Perry Marshall put his head together with about a dozen ot

Recently, my friend and marketing legend, Perry Marshall put his head together with about a dozen other geniuses, like AI prophet Sam Woods and billionaire Richard Koch. They started brainstorming about what billion-dollar industries might arise from AI by asking some very interesting questions… - What got decimated in the last 20 years? - What did not change when that decimation took place? - What was simplified? - What increased 10X or 100X or 1000X? - What similar decimation will happen in the next 10 years with AI? - What new Star Business might arise from this 100X increase? Here’s an example… What got decimated? Physical copies of recorded music like CDs and cassettes. What did not change? People’s desire to listen to music. What was simplified? You don't have to carry around physical CDs. You can make playlists, and the platforms and the artists get immediate feedback on what is popular. And then you have radio stations and bots that give you exactly the kind of music you want to listen to. What increased 10x or 1000x? 100 times more song plays, a thousand times more songs available, and the price of concert tickets went up 10x too! What similar decimation is about to occur? Perry wants to talk about this during his presentation. He thinks “Subject Matter Experts” will be commoditized, with a very small handful turning into rock stars. If you're an expert on marketing, AI can commoditize ordinary information about marketing. But if you are on the cutting edge of any subject, people need someone they can trust. And AI is not very good at giving you information if less than 200 people are talking about it. What didn't change is that people want to learn from people. And the need for trust went up 10X. Perry thinks this might be the most important “AI concept” to grasp. We are rapidly accelerating into the age of deep fakes, no longer being sure that just because something was on video, it was real. We're quickly entering a time when anything you see on video or on the internet is suspect. If you can't verify that it's from a real person you know and trust, then you're not even sure it's true. AI will 10X the value of trustworthy people the same way Spotify 10x'd the price of a concert ticket. That’s the Billion-Dollar Star Business waiting to happen. Join Perry as he dives deeper than the here-this-morning-gone-this-afternoon surface-level AI hacks you can find anywhere. This stuff will still be relevant 5 years from now. [REGISTER HERE]( Jay [Unsubscribe]( The Abraham Group 24050 Madison St., #214 Torrance, California 90505 United States

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