🎇 Discover the Science of Advertising

Sign up for our Applying Behavioral Science workshop! Email not displaying properly? [View web or mobile version](. [4A's Learning Inst]( [Exceed_Prof_Goals_V1_2610704.png]( [Applying Behavioral Science to Advertising]( December 6, 2023 | 1:00 - 3:00 pm ET Virtual $699 for non-members | 4A’s members receive 20% off If you are in the business of influencing decisions - as all marketers are - you must understand what drives them. In this 2-hour virtual workshop, Richard Shotton explores the psychological shortcuts that shape behavior, and how you can make use of these shortcuts for more effective advertising. The focus throughout the workshop is the business potential of knowing what makes us tick. Each section addresses a cognitive bias and explores how biases can be applied to solve your challenge. By the end of the course, you’ll be full of new ideas and ready to crack any brief. [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- More from the 4A's Learning Institute Need help planning out your training budget for next year? Click [here]( to view our Budget Planning Catalog. You can also email [learningsupport@4as.org](mailto:learningsupport@4as.org?subject=Help%20Planning%20Our%20Training%20Budget%20For%20Next%20Year) if you would like to schedule a budget consultation --------------------------------------------------------------- [The Five Deadly Sins of Presenting Creative Work]( December 12, 2023 | 1:00 - 5:00 pm ET Virtual $399 for non-members | 4A’s members get 20% off The true value of a presenter is breaking the tie. Creative work that could go either way. A new business pitch against an equally talented agency. When all things are equal, great presenters know how to tip the scales in their favor. Join veteran global creative director Kerry Feuerman for a four-hour deep dive into what it really takes to command a room and win. Kerry has sold over a billion dollars' worth of work for Fallon, TBWA\Chiat\Day and The Martin Agency. He’ll show you how to overcome nervousness, engage an audience, build trust quickly, frame work as business solutions, present clearly and concisely, bring ideas to life, handle tough Q&A and more. This is not a generic presentation class. You will learn about real tools for real-world advertising. The skills you walk away with can be applied immediately to any job in an agency. [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- [Creating a Culture of Belonging]( Self-paced | On-Demand $99.95 | FREE for 4A's members Belonging is a critical component of employee engagement and current research shows it’s not just a nice to have, it’s a must-have. In this self-paced course, we’ll take managers through science-based principles of human dynamics to equip them with the understanding, insight, and skills to cultivate belonging and value its importance. [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- [The Workplace Enlightenment Certification Program]( 5 Live Virtual Workshops for Leadership 7 online courses for the entire organization $9,000 for non-members | $7,500 for 4A's members The program is designed to move your agency toward the highest standards of equity and inclusion. It impacts all levels of your organization — from the C-Suite to entry-level — and helps you address a range of needs from building a diverse talent pipeline to ensuring equitable practices across the agency. The program focuses on inclusion across the following Six Plus Points and their many intersections: - Age - Faith - Race - Gender - Sexuality - Disability [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- [Defining Your Leadership Style and Attracting More Followers]( January 18, 2023 | 1:00 - 3:00 pm ET Virtual $499 for non-members | 4A’s members get 20% off In today's rapidly changing world, effective leadership demands a human touch. Being a leader is not just about knowing yourself but also understanding and connecting with your team to foster inspiration, motivation, and collective success. Here's what our comprehensive two-part training has in store for you: Part 1: A live 2-hour group workshop led by Kristin Bloomquist of bloom mentoring. The topics are: - Module 1: The broad concept of Leadership - Module 2: Concept of Human Leadership - Module 3: The “Secret Sauce”: Emotional Intelligence (EQ) - Module 4: Putting it into action with a mentor Part 2: Personalized 1:1 Mentoring Sessions Take your leadership journey further with either four or six 1-hour personalized mentoring sessions conducted remotely with Kristin. The focus will be on understanding your role as a leader, the various leadership styles, and the vital attributes of effective leaders. These one-on-one coaching sessions will be tailored entirely to your needs, enabling you to develop your unique leadership style and enhance your overall effectiveness. Special attention will also be given to refining your "softer skills" of leadership, such as Emotional Intelligence. Why You Can't Miss This Opportunity: - Gain in-depth insights into the core principles of leadership. - Cultivate your emotional intelligence to connect with and motivate your team. - Personalized mentoring to address your specific leadership challenges. - Network and learn from like-minded professionals during the live workshop. - Unlock your leadership potential and attract more followers. [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- Elevate Your Corporate Culture [Seasoned Moments Survey: Enhance Corporate Culture]( Relationships in the workplace help employees build resilience, increase creativity and innovation, improve performance and productivity, and create a stronger loyalty to colleagues and the company where they work. But can simply having lunch with a colleague really do all that? Michal Levison UPenn MAPP graduate and former Ad Industry professional and her team plan to find out. Participation is fully anonymous and once the study is over you'll receive all the insights the study found. The initial phase is an anonymous survey you can access via [the link to the survey](. To participate in the full study or to ask any questions, please email [Michal Levison](. --------------------------------------------------------------- Partner Courses --------------------------------------------------------------- [Holiday Shopping Insights: Keep up With Deal-Seeking Shoppers]( FREE As Cyber Week approaches, we see the rise of a deal-seeking mindset most closely associated with the holidays: shoppers hunting for deals and prioritizing quality and value. While deal-seeking is typically associated with the traditional, peak deal period from Black Friday to Cyber Monday (that is, “Cyber 5”), insights show it’s become an always-on mindset throughout October and November. That means brands have a longer opportunity to connect with deal seekers than ever before. To help multiply your wins, check out these three ways you can position the shopper at the forefront of your marketing strategy. [LEARN MORE]( --------------------------------------------------------------- [The TradeDesk Edge Academy Executive Series: The Future of the Open Internet]( Self-paced | on-demand course FREE The Future of the Open Internet covers the key areas that are driving innovation across the programmatic advertising ecosystem. You’ll learn from executives who are pioneering open internet solutions for supply path optimization, CTV, retail media, authentication, and audience data — and what’s at stake during this pivotal time in our industry. Curriculum - The Future of the Open Internet - Foundations for the Future - The Future of Supply Paths - The Authenticated Internet - The Future of Television: Forward Market - The Future of Audience Data - The Future of Retail Media - The Promise of the Open Internet - Course Badge [START SELF-PACED TRAINING]( --------------------------------------------------------------- Explore Our Other Categories [speaker_ph_1534376.png]( [DEI&B]( [speaker_ph_1534376.png]( [Team Dynamics]( [speaker_ph_1534376.png]( [Leadership]( [speaker_ph_1534376.png]( [Craft Skills]( [speaker_ph_1534376.png]( [Core Skills]( [speaker_ph_1534376.png]( [Team Strength]( --------------------------------------------------------------- For additional information and opportunities from the 4A's Learning Institute, visit us [online]( or follow us on [LinkedIn](. 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