Learn the Human Approach to Leadership

Email not displaying properly? [View web or mobile version](. [4A's Learning Inst]( [Exceed_Prof_Goals_V1_2610704.png]( [Defining Your Leadership Style and Attracting More Followers]( November 9, 2023 | 1:00 - 3:00 pm ET | Virtual Workshop only - $499 | Workshop + 4 Coaching Sessions - $699 | Workshop + 6 Coaching Sessions - $899 | 4A’s members get 20% off A human approach to leadership is critical. This Leadership training is conducted in 2 parts. Part 1 is a 2-hour workshop that focuses on understanding the role of a leader, the different types of leaders, and the critical attributes of effective leaders. Part 2 is one-on-one coaching sessions that will work on developing your own style of leadership in order to increase your effectiveness. [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- More from the 4A's Learning Institute Need help planning out your training budget for next year? Click [here]( to view our Budget Planning Catalog. You can also email [learningsupport@4as.org](mailto:learningsupport@4as.org?subject=Help%20Planning%20Our%20Training%20Budget%20For%20Next%20Year) if you would like to schedule a budget consultation --------------------------------------------------------------- [Creating a Culture of Belonging]( Self-paced, On-Demand $99.95 for non-members | FREE for 4A’s members Belonging is a critical component of employee engagement and current research shows it’s not just a nice to have, it’s a must-have. In this self-paced course, we’ll take managers through science-based principles of human dynamics to equip them with the understanding, insight, and skills to cultivate belonging and value its importance. [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- [Ethnography: Gaining Insights That Lead to Customer Action]( November 3, 2023 | 6-week program Virtual $1000 for non-members | $800 4A’s member price | $700 StratFest attendee price A deep dive into the practice of immersive qualitative research, this course covers research design, observational techniques, discussion guides, and insight generation. Ideal for strategists, market researchers, and designers who want to deepen their understanding of others. Learn to listen and observe like a social scientist, using the tools of Participant Observation, bringing dimension to data in a way that works. [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- [4A’s Team Leadership Certification (TLC)]( November 14, 2023 | 12-week program 1:00 - 2:00 pm ET Virtual Regular Price $1,499 | 4A’s members get 20% off The TLC for Managers is a 12-week certification program that provides participants with the skills to grow beyond tactical management and become leaders who promote performance, growth, and well-being among agency teams. Designed for people with 0-6 years experience as a manager, the program focuses on the practical challenges of the creative industry, with special attention to inclusion and belonging. It is available on both an open-enrollment and agency-exclusive basis. [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- [A Masterclass to Confidently Sell Your Ideas]( November 29, 2023 | 1:00 - 2:30 pm ET Virtual $49.99 for non-members | FREE for 4A’s members Following the successful and well-received session at Cannes Lions 2023, True & North together with Lucien Etori from R/GA bring this Masterclass to 4A’s members virtually. For creatives, your work is who you are, so every “no'' can feel personal. But it is possible to boost confidence by mastering a method of selling based on empathy and mutual understanding. This interactive workshop will demystify the perennial challenge of selling ideas. - Discover how to pitch ideas more confidently. - Understand how insights from behavioral economics, design thinking, and neuroscience can reveal the cognitive processes that fuel successful client interaction. - Learn how empathy mapping can help build a deeper understanding of your client and their world, enabling better collaboration. [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- [The Campaign Enlightenment Program]( Flexible dates 4 Live Workshops (Virtual) + 1 Online Course Pricing varies based on participants | 4A’s members get 20% off How can your agency create inclusive work and guide brands in a highly reactive and often hostile environment? The Campaign Enlightenment Program helps agencies eliminate bias and create authentic campaigns through a series of hands-on, interactive workshops that feature recent industry examples, lively discussions, case studies, breakout sessions, and a digital toolkit. Participants will develop a lens for eliminating bias across all aspects of a brief - including CX, creative content, production, media, and experiential activations. [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- Partner Courses --------------------------------------------------------------- [Google Ads Academy: Using Generative AI for Creatives in Search and Performance Max]( November 7, 2023 | 11:00 am - 12:00 pm ET Virtual | FREE Join Google experts to hear how generative AI will help you multiply your creativity and build stronger ads in Search and Performance Max. You’ll also have a chance to get your top questions answered—directly by the teams that build these products! [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- [Google Ads Academy: Create & Convert Demand with Demand Gen Campaigns]( November 14, 2023 | 11:00 am - 12:00 pm ET Virtual | FREE Learn about Demand Gen, a new Google ads campaign type that helps you engage and convert consumers with immersive, relevant creatives that grab attention & spur action. Demand Gen brings video & image formats together in one, simple campaign, serving mid-to-lower funnel marketing objectives. Join Google product experts to dive deep into this new campaign type—and get your top questions answered by the team that builds it! [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- [Holiday Shopping Insights: Keep up With Deal-Seeking Shoppers]( FREE As Cyber Week approaches, we see the rise of a deal-seeking mindset most closely associated with the holidays: shoppers hunting for deals and prioritizing quality and value. While deal-seeking is typically associated with the traditional, peak deal period from Black Friday to Cyber Monday (that is, “Cyber 5”), insights show it’s become an always-on mindset throughout October and November. That means brands have a longer opportunity to connect with deal seekers than ever before. To help multiply your wins, check out these three ways you can position the shopper at the forefront of your marketing strategy. [LEARN MORE]( --------------------------------------------------------------- [The TradeDesk Edge Academy Executive Series: The Future of the Open Internet]( Self-paced | on-demand course FREE The Future of the Open Internet covers the key areas that are driving innovation across the programmatic advertising ecosystem. You’ll learn from executives who are pioneering open internet solutions for supply path optimization, CTV, retail media, authentication, and audience data — and what’s at stake during this pivotal time in our industry. Curriculum - The Future of the Open Internet - Foundations for the Future - The Future of Supply Paths - The Authenticated Internet - The Future of Television: Forward Market - The Future of Audience Data - The Future of Retail Media - The Promise of the Open Internet - Course Badge [START SELF-PACED TRAINING]( --------------------------------------------------------------- Explore Our Other Categories [speaker_ph_1534376.png]( [DEI&B]( [speaker_ph_1534376.png]( [Team Dynamics]( [speaker_ph_1534376.png]( [Leadership]( [speaker_ph_1534376.png]( [Craft Skills]( [speaker_ph_1534376.png]( [Core Skills]( [speaker_ph_1534376.png]( [Team Strength]( --------------------------------------------------------------- For additional information and opportunities from the 4A's Learning Institute, visit us [online]( or follow us on [LinkedIn](. 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