Will Taylor Swift be attending the Media Essentials kick-off?

Email not displaying properly? [View web or mobile version](. [4A's Learning Inst]( [Exceed_Prof_Goals_V1_2610704.png]( [Media Essentials: From Chaos to Clarity]( October 25, 2023 | 4-week program 1:00 - 3:00 pm ET Virtual $499 for non-members | 4A’s members get 20% off This program covers topics that every agency professional needs to know about media and is designed for entry-level media practitioners, creative directors and client leaders who need to grasp the essential principles and practices that drive the digital media landscape and connect consumers with brands. This four-week virtual program teaches you how to find clarity in the chaos. It develops your understanding of timeless principles and shows you how to apply them to timely trends and emerging technologies. The course covers: - The role of media across the marketing/advertising landscape - Audiences and measurement - Strategic media planning - Media marketplace Course features: - Workshop sessions - Learn-on-your-own content - Case studies - Certification exam [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- More from the 4A's Learning Institute [Ethnography: Gaining Insights that Lead to Customer Action]( November 3, 2023 | 6-week program Virtual $1000 for non-members | 4A’s members get 20% off A deep dive into the practice of immersive qualitative research, this course covers research design, observational techniques, discussion guides, and insight generation. Ideal for strategists, market researchers, and designers who want to deepen their understanding of others. Learn to listen and observe like a social scientist, using the tools of Participant Observation, bringing dimension to data in a way that works. [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- [Strategic and Creative Thinking Certification]( October 17, 2023 | 5-week program 1:00 - 2:30 pm ET Virtual Regular Price $799 | SPECIAL Launch Price $599 The Strategic & Creative Thinking Course is a fully online course with a mix of both live and self-paced work, intended for entry to mid-level Strategy and Creative professionals (0-4 years of experience). Or honestly anyone who feels stuck! The course will help you get in the right mindset to understand what an idea is. And what it is not. Jumpstart your creativity and find inspiration from unusual sources. Become a well-rounded thinker through a series of hands-on strategy and creative activities. This course will give you the tools to generate new ideas and position yourself for success. [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- [Running Effective Meetings]( October 26, 2023 | 1:00 - 2:30 pm ET Virtual $124.99 for non-members | 4A’s members get 20% off On average, Corporate America spends 35% - 50% of the work day in meetings. More time meeting means less time doing. This course will help you determine what meetings are truly necessary and for the meetings you do set, how to expertly orchestrate them to ensure maximum productivity for all. [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- [The Campaign Enlightenment Program]( Flexible dates 4 Live Workshops (Virtual) + 1 Online Course Pricing varies based on participants | 4A’s members get 20% off How can your agency create inclusive work and guide brands in a highly reactive and often hostile environment? The Campaign Enlightenment Program helps agencies eliminate bias and create authentic campaigns through a series of hands-on, interactive workshops that feature recent industry examples, lively discussions, case studies, breakout sessions, and a digital toolkit. Participants will develop a lens for eliminating bias across all aspects of a brief - including CX, creative content, production, media, and experiential activations. [LEARN MORE]( --------------------------------------------------------------- Partner Courses --------------------------------------------------------------- [Google & 4A's Partner Summit]( Wednesday, October 11, 2023 | 12:00 pm - 6:00 pm ET In-Person FREE Join Google product experts and 4A's leadership for an afternoon of learning and networking, exclusively for 4A's members on Wednesday, October 11. Hear the latest on Privacy & Measurement, AI, Holiday Prep, and Creativity – all content designed to help your agencies stay ahead of the curve. This event is intended for agency account managers and strategists with 5-10 years of experience, and will take place at [Google's Hudson Square office](. You’re welcome to invite a client to attend as well, by sharing this event page. Space is limited, so reserve your spot today! [REGISTER]( --------------------------------------------------------------- [The TradeDesk Edge Academy Executive Series: The Future of the Open Internet]( Self-paced | on-demand course FREE The Future of the Open Internet covers the key areas that are driving innovation across the programmatic advertising ecosystem. You’ll learn from executives who are pioneering open internet solutions for supply path optimization, CTV, retail media, authentication, and audience data — and what’s at stake during this pivotal time in our industry. Curriculum - The Future of the Open Internet - Foundations for the Future - The Future of Supply Paths - The Authenticated Internet - The Future of Television: Forward Market - The Future of Audience Data - The Future of Retail Media - The Promise of the Open Internet - Course Badge [START SELF-PACED TRAINING]( --------------------------------------------------------------- Explore Our Other Categories [speaker_ph_1534376.png]( [DEI&B]( [speaker_ph_1534376.png]( [Team Dynamics]( [speaker_ph_1534376.png]( [Leadership]( [speaker_ph_1534376.png]( [Craft Skills]( [speaker_ph_1534376.png]( [Core Skills]( [speaker_ph_1534376.png]( [Team Strength]( --------------------------------------------------------------- For additional information and opportunities from the 4A's Learning Institute, visit us [online]( or follow us on [LinkedIn](. 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