Enroll in the TLC for Managers Certification Program Today! Email not displaying properly? [View web or mobile version](. [4A's Learning Inst](
[Exceed_Prof_Goals_V1_2610704.png]( --------------------------------------------------------------- [4A’s Team Leadership Certification (TLC)]( October 5, 2023 | 12-week program
Virtual
$1499 for non-members | 4A’s members get 20% off The TLC for Managers is a 12-week certification program that provides participants with the skills to grow beyond tactical management and become leaders who promote performance, growth, and well-being among agency teams. Designed for people with 0-6 years experience as a manager, the program focuses on the practical challenges of the creative industry, with special attention to inclusion and belonging. It is available on both an open-enrollment and agency-exclusive basis. [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- More from the 4A's Learning Institute [The Five Deadly Sins of Presenting Creative Work](
September 22, 2023 | 1:00 pm - 5:00 pm ET
Virtual
$399 for non-members | 4A’s members get 20% discount The true value of a presenter is breaking the tie. Creative work that could go either way. A new business pitch against an equally talented agency. When all things are equal, great presenters know how to tip the scales in their favor. Join veteran global creative director Kerry Feuerman for a four-hour deep dive into what it really takes to command a room and win. Kerry has sold over a billion dollar’s worth of work for Fallon, TBWA\Chiat\Day and The Martin Agency. He’ll show you how to overcome nervousness; engage an audience; build trust quickly; frame work as business solutions; present clearly and concisely; bring ideas to life; handle tough Q&A and more. This is not a generic presentation class. It’s real tools for real-world advertising. The skills you walk away with can be applied immediately to any job in an agency. [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- [Broaden (or Expand) Your Leadership Perspective]( September 26, 2023 | 1:00 pm - 2:00 pm ET
4-session program
Virtual
$399 for non-members | 4A’s members get 20% discount This is a different kind of leadership learning opportunity. Participants will have the opportunity to listen and learn from an executive advertising coach as well as from their peers. The program is designed for junior to mid-level individuals who are looking to further develop their personal style of leadership, specifically people who have recently been promoted into a leadership role and/or people who are struggling with the added responsibility of having direct reports. This 4-session training will be conducted over an 8-week period. In each live webinar, there will be a Leadership topic introduced by Kristin Bloomquist of bloom mentoring. She will give a 10-15 minute overview of the topic and then open it up to the group to discuss, share viewpoints, ask questions of her and each other. [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- [The Campaign Enlightenment Program](
Flexible dates
4 Live Workshops (Virtual) + 1 Online Course
Pricing varies based on participants | 4A’s members get 20% discount How can your agency create inclusive work and guide brands in a highly reactive and often hostile environment? The Campaign Enlightenment Program helps agencies eliminate bias and create authentic campaigns through a series of hands-on, interactive workshops that feature recent industry examples, lively discussions, case studies, breakout sessions, and a digital toolkit. Participants will develop a lens for eliminating bias across all aspects of a brief - including CX, creative content, production, media, and experiential activations. [LEARN MORE]( --------------------------------------------------------------- [A Masterclass to Confidently Sell Your Ideas]( Next cohort: September 19, 2023 | 1:00 pm - 2:00 pm ET
Virtual
$49.99 for non-members | free for 4A’s members Following the successful and well-received session at Cannes Lions 2023, True & North together with Lucien Etori from R/GA bring this Masterclass to 4A’s members virtually. For creatives, your work is who you are, so every “no'' can feel personal.
But it is possible to boost confidence by mastering a method of selling based on empathy and mutual understanding. This interactive workshop will demystify the perennial challenge of selling ideas.
- Discover how to pitch ideas more confidently.
- Understand how insights from behavioral economics, design thinking, and neuroscience can reveal the cognitive processes that fuel successful client interaction.
- Learn how empathy mapping can help build a deeper understanding of your client and their world, enabling better collaboration. [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- [Introducing Positive Psychology to the Workplace](
September 28, 2023 | 1:00 - 2:00 pm ET
Virtual
$49.99 for non-members | free for 4A’s members In this webinar, we'll introduce a clear understanding of what positivity is along with tips on how to cultivate greater positivity on your team and increase wellbeing at work. After gaining an understanding of key positive psychology principles such as negativity bias, the evolution of threats, social capital, and how mindset develops, you'll be able to take action and have an immediate positive impact on your team and your organization. Learning objectives:
1. The importance and impact of positive emotions and mindset
2. Uncover the domains of threat in the workplace
3. Understand how managers unknowingly damage relationships with team members and why investing in relationships is critical [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- [Project Management Essentials](
Next cohort: October 4, 11, and 18 from 3:00 - 5:00 pm ET
Virtual
$1,199 for non-members | 4A’s members get 20% discount In this webinar, we'll introduce a clear understanding of what positivity is along with tips on how to cultivate greater positivity on your team and increase wellbeing at work. After gaining an understanding of key positive psychology principles such as negativity bias, the evolution of threats, social capital, and how mindset develops, you'll be able to take action and have an immediate positive impact on your team and your organization. Learning objectives:
1. The importance and impact of positive emotions and mindset
2. Uncover the domains of threat in the workplace
3. Understand how managers unknowingly damage relationships with team members and why investing in relationships is critical [LEARN MORE AND REGISTER HERE]( --------------------------------------------------------------- Partner Courses --------------------------------------------------------------- [The TradeDesk Edge Academy Executive Series: The Future of the Open Internet](
Self-paced | on-demand course
FREE The Future of the Open Internet covers the key areas that are driving innovation across the programmatic advertising ecosystem. You’ll learn from executives who are pioneering open internet solutions for supply path optimization, CTV, retail media, authentication, and audience data — and what’s at stake during this pivotal time in our industry. Curriculum
- The Future of the Open Internet
- Foundations for the Future
- The Future of Supply Paths
- The Authenticated Internet
- The Future of Television: Forward Market
- The Future of Audience Data
- The Future of Retail Media
- The Promise of the Open Internet
- Course Badge [START SELF-PACED TRAINING]( --------------------------------------------------------------- Explore Our Other Categories [speaker_ph_1534376.png]( [DEI&B](
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[speaker_ph_1534376.png]( [Craft Skills]( [speaker_ph_1534376.png]( [Core Skills](
[speaker_ph_1534376.png]( [Team Strength]( --------------------------------------------------------------- For additional information and opportunities from the 4A's Learning Institute, visit us [online]( or follow us on [LinkedIn](. [Follow us on Facebook]( [Follow us on Twiiter]( [View our LinkedIn Profile]( [RSS Feed]( This email was sent by: 4A's, 25 West 45th St, 16th Floor, New York, NY 10036
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