How to Sell Creative Ideas to Teams and Clients

Email not displaying properly? [View web or mobile version](. [4A's Learning Inst]( [MarkStrong-LaunchForLeaders-Hero-650x270_2445285.png]( [The Five Deadly Sins of Presenting Creative Work]( June 28, 2023 | 9:00 am - 5:00 pm ET VIRTUAL Fee: $399 - 4A’s members get 20% discount No matter what your job is—creative, account, strategy, or media—this training will immediately make you a more confident presenter. Learn how to overcome nervousness, engage an audience, build trust quickly, framework in business terms, present clearly and concisely, bring ideas to life, handle tough Q&A, and more. Led by veteran global creative director Kerry Feuerman, this is not your typical presentation skills training. It’s real-world tools developed over a 30-year career selling campaigns and winning new business pitches. It will change the way you present forever. [REGISTER]( --------------------------------------------------------------- More from the 4A's Learning Institute --------------------------------------------------------------- [Applying Behavioral Science to Advertising]( July 6, 2023 | 3:00 pm ET VIRTUAL Fee: $699 - 4A’s members get 20% discount If you are in the business of influencing decisions - as all marketers are - you must understand what drives them. In this 2-hour virtual workshop, Richard Shotton explores the psychological shortcuts that shape behavior, and how you can make use of these shortcuts for more effective advertising. The focus throughout the workshop is the business potential of knowing what makes us tick. Each section addresses a cognitive bias and explores how biases can be applied to solve your challenge. By the end of the course, you’ll be full of new ideas and ready to crack any brief. [REGISTER]( --------------------------------------------------------------- [Driving Organic Growth]( July 12-13, 2023 | 2:00 pm - 4:00 pm ET VIRTUAL Fee: $1,499 - 4A’s members get 20% discount Use True & North's Client-centered Thinking method to put yourself in your client's shoes, so you can show up with empathy and strategic rigor. By working on your client opportunities and collaborating with peers, you will plan, design, and safeguard your most important client conversations. You will leave with a tried and tested methodology to understand your clients, find your best place in their world, and drive business in a way that works for both of you. These tools will act as a repeatable framework to engage every client with a balance of empathy, humility, and business rigor. Topics we will discuss include: - Apply strategic rigor to determine how best to help clients - Map client conversations to help you stay in control - Use storytelling to engage with clients on an emotional level - Apply advanced questioning techniques to shape the offer and keep your client engaged - Relieve the pressures clients feel when reaching agreements [REGISTER]( --------------------------------------------------------------- Partner Courses [Google Meet the Expert]( YouTube Shopping June 28, 2023 YouTube Shopping ads enable you to tap into the power of the YouTube creator ecosystem to drive online and omnichannel sales. Join an exclusive sit down and live Q&A with Google’s product experts to explore the newest features in YouTube Shopping Ads. Learn more about best practices on YouTube Shopping ads, hear the latest updates and how you can increase sales driven by YouTube. Then, it’s time for a live Q&A based on the questions you’ve submitted. [REGISTER NOW]( --------------------------------------------------------------- [Google Ads Academy]( YouTube at Upfronts June 7, 2023 As a follow up to upfront events, we invite you to dive deeper into why, when given the choice to watch only one platform for an entire year, viewers chose YouTube above all else. In this Google Ads Academy session, you’ll get the highlights from YouTube’s Newfront and Brandcast events, plus an in-depth look at product launches, industry insights, and best practices to help you uplevel your video campaigns. [REGISTER NOW]( --------------------------------------------------------------- 2023 Learning Institute Program Planning Agency Leaders: What do your employees want for 2023? The 4A’s Learning Institute will match your agency’s professional development needs with industry-leading programs and partners. Share your agency’s training wish list via [this form]( and you’ll receive a customized list of recommendations for the new year. --------------------------------------------------------------- Explore Our Other Categories [speaker_ph_1534376.png]( [DEI&B]( [speaker_ph_1534376.png]( [Team Dynamics]( [speaker_ph_1534376.png]( [Leadership]( [speaker_ph_1534376.png]( [Craft Skills]( [speaker_ph_1534376.png]( [Core Skills]( [speaker_ph_1534376.png]( [Team Strength]( --------------------------------------------------------------- For additional information and opportunities from the 4A's Learning Institute, visit us [online]( or follow us on [LinkedIn](. [Follow us on Facebook]( [Follow us on Twiiter]( [View our LinkedIn Profile]( [RSS Feed]( This email was sent by: 4A's, 25 West 45th St, 16th Floor, New York, NY 10036 [View in browser](. This email was sent to {EMAIL}. [Manage My Email Preferences.]( © 2023 4A's. All rights reserved. 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