Strategy workshop and mental health resources for 4A’s members

Email not displaying properly? [View web or mobile version](. [4A's Learning Inst]( [MarkStrong-LaunchForLeaders-Hero-650x270_2445285.png]( [Essentials of Strategy]( June 8, 2023 | 9:00 am - 5:00 pm - ET In Person, NYC How do you make sure that you are using strategy and not "strategery"? In this hands-on all-day event, we'll cover the mindset, toolset, and skillset any creative strategic thinker needs for success. Topics we will discuss include: - Strategy Past & Present - The Strategic Journey - Identifying the Problem - Getting Smart - Finding the Opportunity - Articulating the Solution [REGISTER]( --------------------------------------------------------------- MENTAL HEALTH RESOURCES FOR AGENCIES May is Mental Health Awareness month. The Learning Institute Team is proud to share free mental health resources from 4A’s member agency Cactus: [Frame of Mind]( is a video series which features leaders in the advertising industry discussing mental health challenges for agency employees, best practices for mental health support, and how client partners are getting involved. Two videos will be shared every week throughout the month of May including one from the 4A's Marla Kaplowitz. Click [here]( to access the videos. --------------------------------------------------------------- [YOU at Agency]( is a free personalized well-being portal available to all advertising agency employees, which offers wellness tools, resources, and content curated specifically for the needs of advertising and marketing agency employees. Click [here]( to access the portal. --------------------------------------------------------------- More from the 4A's Learning Institute [Running Effective Meetings]( June 1, 2023 | 1:00 pm - 2:30 pm - ET Virtual FREE for 4A’s Members Do you run effective meetings? Don’t you wish everyone else did? On average, agency employees spend 35% - 50% of the workday in meetings. More time meeting means less time doing. This course will help you determine what meetings are necessary and how to expertly orchestrate them to ensure maximum productivity. This program covers running effective meetings in four key areas: Selectiveness: how to determine if a meeting is needed. If you schedule less meetings, your team’s efficiency will increase. Preparation: how to properly prepare for a meeting ahead of time. Proper preparation ensures a smooth and productive meeting that your attendees will appreciate. Orchestration: how to run a meeting, as a conductor leads an orchestra, to increase team productivity and produce the necessary outcomes. Follow Up: how to properly document actions taken and decisions made during a meeting to keep projects and teams on track. [REGISTER]( --------------------------------------------------------------- [4A’s Two-Day Intensive Team Leadership Certification for Managers]( June 5-6, 2023 | IN PERSON, NYC Become a better manager in just two days. Learn how to lead through a crash course in inclusivity, communication, inspiration, and effectiveness that drives performance and creates belonging. Designed for those great at their craft who also need to be great at people, this intensive two-day in person training provides a hands-on, eye-opening, transformational learning experience that will benefit managers and their agencies for years to come. Designed for people with 0-6 years experience as a manager, the program empowers agency managers to address the practical challenges they face in their roles. - Register for the IN-PERSON EVENT [here]( - Request this event in a city near you [here]( - Register for the VIRTUAL COURSE [here]( --------------------------------------------------------------- 2023 Learning Institute Program Planning Agency Leaders: What do your employees want for 2023? The 4A’s Learning Institute will match your agency’s professional development needs with industry-leading programs and partners. Share your agency’s training wish list via [this form]( and you’ll receive a customized list of recommendations for the new year. --------------------------------------------------------------- [Google Meet the Expert]( Series Measuring conversion values to drive more impact June 6, 2023 Reporting conversion values in Google Ads is essential to differentiate your customers. Connect with Google's product experts to get your questions answered live, learn best practices for measuring value based on your business goals, hear more about solutions that are durable for the future, like enhanced conversions and offline conversion import, and get the scoop on features announced at Google Marketing Live 2023. [REGISTER NOW]( --------------------------------------------------------------- [Google Ads Academy]( YouTube at Upfronts June 7, 2023 As a follow up to upfront events, we invite you to dive deeper into why, when given the choice to watch only one platform for an entire year, viewers chose YouTube above all else. In this Google Ads Academy session, you’ll get the highlights from YouTube’s Newfront and Brandcast events, plus an in-depth look at product launches, industry insights, and best practices to help you uplevel your video campaigns. [REGISTER NOW]( --------------------------------------------------------------- Explore Our Other Categories [speaker_ph_1534376.png]( [DEI&B]( [speaker_ph_1534376.png]( [Team Dynamics]( [speaker_ph_1534376.png]( [Leadership]( [speaker_ph_1534376.png]( [Craft Skills]( [speaker_ph_1534376.png]( [Core Skills]( [speaker_ph_1534376.png]( [Team Strength]( --------------------------------------------------------------- For additional information and opportunities from the 4A's Learning Institute, visit us [online]( or follow us on [LinkedIn](. [Follow us on Facebook]( [Follow us on Twiiter]( [View our LinkedIn Profile]( [RSS Feed]( This email was sent by: 4A's, 25 West 45th St, 16th Floor, New York, NY 10036 [View in browser](. This email was sent to {EMAIL}. [Manage My Email Preferences.]( © 2023 4A's. All rights reserved. [www.aaaa.org]( | [contact us]( [Unsubscribe]( from these messages.