Free workshops and mental health resources for 4A’s members

Email not displaying properly? [View web or mobile version](. [4A's Learning Inst]( [MarkStrong-LaunchForLeaders-Hero-650x270_2445285.png]( [Running Effective Meetings]( June 1, 2023 | 1:00 pm - 2:30 pm - ET Virtual FREE for 4A’s Members Do you run effective meetings? Don’t you wish everyone else did? On average, agency employees spend 35% - 50% of the workday in meetings. More time meeting means less time doing. This course will help you determine what meetings are necessary and how to expertly orchestrate them to ensure maximum productivity. This program covers running effective meetings in four key areas: - Selectiveness: how to determine if a meeting is needed. If you schedule less meetings, your team’s efficiency will increase. - Preparation: how to properly prepare for a meeting ahead of time. Proper preparation ensures a smooth and productive meeting that your attendees will appreciate. - Orchestration: how to run a meeting, as a conductor leads an orchestra, to increase team productivity and produce the necessary outcomes. - Follow Up: how to properly document actions taken and decisions made during a meeting to keep projects and teams on track. [REGISTER]( --------------------------------------------------------------- MENTAL HEALTH RESOURCES FOR AGENCIES May is Mental Health Awareness month. The Learning Institute Team is proud to share free mental health resources from 4A’s member agency Cactus: [Frame of Mind]( is a video series which features leaders in the advertising industry discussing mental health challenges for agency employees, best practices for mental health support, and how client partners are getting involved. Two videos will be shared every week throughout the month of May. Click [here]( to access the videos. --------------------------------------------------------------- [YOU at Agency]( is a free personalized well-being portal available to all advertising agency employees, which offers wellness tools, resources, and content curated specifically for the needs of advertising and marketing agency employees. Two videos will be shared every week throughout the month of May including one from the 4A's Marla Kaplowitz. Click [here]( to access the portal. --------------------------------------------------------------- More from the 4A's Learning Institute [Media Essentials: From Chaos to Clarity]( Four-Week Course Beginning May 17, 2023 Meets Weekly from 3 pm - 5 pm ET - Virtual Become a better manager in just two days. What everyone needs to know about media if they work in an agency: from entry-level media practitioners to creative directors and client leaders who need to grasp the essential principles and practices that drive the digital media landscape and connect consumers with brands. This four-week virtual program teaches you how to find clarity in the chaos. It develops your understanding of timeless principles and how to apply them to timely trends and emerging technologies. The program covers: - The role of media across the marketing/advertising landscape - Audiences and Measurement - Strategic media planning - Media marketplace It features live workshop sessions, learn-on-your-own content, case studies and a certification exam. [CLICK TO LEARN MORE AND REGISTER]( --------------------------------------------------------------- [4A’s Two-Day Intensive Team Leadership Certification for Managers]( June 5-6, 2023 | IN PERSON, NYC Become a better manager in just two days. Learn how to lead through a crash course in inclusivity, communication, inspiration, and effectiveness that drives performance and creates belonging. Designed for those great at their craft who also need to be great at people, this intensive two-day in person training provides a hands-on, eye-opening, transformational learning experience that will benefit managers and their agencies for years to come. Designed for people with 0-6 years experience as a manager, the program empowers agency managers to address the practical challenges they face in their roles. - Register for the IN-PERSON EVENT [here]( - Request this event in a city near you [here]( - Register for the VIRTUAL COURSE [here]( --------------------------------------------------------------- [Apply Behavioral Science] [Applying Behavioral Science To Advertising]( May 11, 2023 | 1 pm - 3 pm ET - Virtual How do you persuade your clients that your strategic approach is the right one? Ground it in behavioral science. Richard Shotton's popular workshop explains how psychological biases shape consumer behavior. These insights will not only help you influence consumer decisions but will also help you ground your approach in data. [REGISTER]( --------------------------------------------------------------- [Apply Behavioral Science] [Essentials of Strategy]( June 8, 2023 | IN PERSON, NYC In this hands-on course, we'll cover the mindset, toolset and skill set any creative strategic thinker needs for success. Topics we will discuss include: - Strategy Past & Present - The Strategic Journey - Identifying the Problem - Getting Smart - Finding the Opportunity - Articulating the Solution [REGISTER]( --------------------------------------------------------------- 2023 Learning Institute Program Planning Agency Leaders: What do your employees want for 2023? The 4A’s Learning Institute will match your agency’s professional development needs with industry-leading programs and partners. Share your agency’s training wish list via [this form]( and you’ll receive a customized list of recommendations for the new year. --------------------------------------------------------------- [Google Meet the Expert]( Series Register or Watch on Demand The Meet the Expert series goes deep into specific Ads products and updates, led by Google engineers, product leads, and product managers. In this series, product specialists share new updates to products, roadmaps, and helpful how-tos for using Ads efficiently. Every episode features live Q&A with product leads. Content level: Advanced [REGISTER NOW]( --------------------------------------------------------------- [Google Ads Academy]( Register or Watch on Demand To stay up to date with the latest from Google Ads, register below for Google Ads Academy and the Meet the Expert Series. In both, Google product specialists will share the latest strategies and announcements for all marketing objectives so you can stay ahead of the curve and drive maximum growth for your business. [REGISTER NOW]( --------------------------------------------------------------- Explore Our Other Categories [speaker_ph_1534376.png]( [DEI&B]( [speaker_ph_1534376.png]( [Team Dynamics]( [speaker_ph_1534376.png]( [Leadership]( [speaker_ph_1534376.png]( [Craft Skills]( [speaker_ph_1534376.png]( [Core Skills]( [speaker_ph_1534376.png]( [Team Strength]( --------------------------------------------------------------- For additional information and opportunities from the 4A's Learning Institute, visit us [online]( or follow us on [LinkedIn](. [Follow us on Facebook]( [Follow us on Twiiter]( [View our LinkedIn Profile]( [RSS Feed]( This email was sent by: 4A's, 25 West 45th St, 16th Floor, New York, NY 10036 [View in browser](. This email was sent to {EMAIL}. 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