Learn How To Shape Consumer Behavior!

Check Out Our Applying Behavioral Science Program Email not displaying properly? [View web or mobile version](. [4A's Professional & Organizational Development]( Applying Behavioral Science [Behavioral Science] [Applying Behavioral Science to Advertising]( August 23rd | 1:00 PM - 3:00 PM ET If you’re in business, you’re in the business of influencing decisions. How can you do this if you don’t understand what drives them? In this Workshop, Richard Shotton explores how psychological shortcuts shape consumer behavior. These shortcuts are driven by biases. And if we’re aware of these biases, we can align our marketing with human nature, not against it. Shotton takes you through the most impactful biases. For each, he outlines the principle, explores the evidence, and discusses any nuances or best-in-class examples. Each insight is brought back to marketing, always translating theory into practice in the context of your specific issues. By the end of the course, you’ll be full of new ideas and ready to crack any brief. Topics covered: - Introduction to the field of behavioral science as it applies to marketing - How to use a simple framework to make sense of academic findings - Fascinating ways in which the human mind makes decisions about behavior - New and lesser-known research that will give you the edge [MORE INFO HERE]( Testimonials "It’s rare that you find a consultant so well versed at making the complicated and simple and can also provide a catalyst for putting the teachings into practice in a simple, practical way. Anyone who is serious about changing consumer behaviors in some way should give Astroten a call." OWEN JENKINSON MARKETING DIRECTOR, FREEVIEW "This has allowed us to have a greater understanding of our sales and marketing tools – the things we were doing that we sensed were working but were not certain as to why they were, as well as highlighting ways that we can improve our execution to leverage human nature rather than inadvertently going against it." JEREMY KANTER CHIEF MARKETING OFFICER, FEVER-TREE "Working with Richard was awesome - he provided practical, tailored advice that quickly had a big impact." JAMES WATT FOUNDER, BREWDOG Leadership Programs [LIT-leader_2290923.jpg] [4A’s Team Leadership Certification (TLC)]( September 7th Cohort: Limited Seats Available The TLC for Managers is a 12-week certificate program that provides participants with the skills to grow beyond tactical management and become leaders who promote performance, growth, and well-being among agency teams. Designed for people with 0-6 years experience as a manager, the program focuses on the practical challenges of the creative industry, with special attention to inclusion and belonging. It is available on both an open-enrollment and agency-exclusive basis. [MORE INFO HERE]( Testimonials “It provided great insights and guidance on how to strengthen my leadership skills. I also enjoyed the interactivity of it and meeting people from other companies.” “This course has created a truly introspective look at my own personal leadership style and provided actionable tips and resources for implementing best practices for the road ahead.” [LIT-leader_2290923.jpg] [Leading Hybrid Teams]( September 27th | 1:00 PM - 4:00 PM ET As agency department and team members head back to the office, we know life in the office will look and feel new again. The hybrid work model means more flexibility and autonomy for all and translates to different experiences for every team member. Balancing flexibility and connection while sustaining innovation, productivity, and effectiveness presents leaders with new challenges. As every agency and client returns to the office at different times, both virtual and hybrid work — including meetings — will be part of life for the foreseeable future. To be a successful leader in a hybrid environment, a new approach is required. Magnify your empathy as a leader, while mastering the balance of synchronous and asynchronous work and communication by examining hybrid work through three essential lenses. During the workshop, you will work through exercises on your own and with other participants to reflect and share experiences that will surface the potential wins, risks, and pitfalls of a hybrid environment while developing increased empathy for the variations of the hybrid experience. These exercises can be used with your team later to create your own customized hybrid workplace road map. Hear About It From The Facilitators [Leading wherever you are]( [MORE INFO HERE]( --------------------------------------------------------------- Partnership Programs [The Business Of Creativity]( Unlock the enormous impact that creativity can have on your business, brand and everyday life. Sir John Hegarty (Creative Founder at Saatchi & Saatchi & BBH) will lead an 8-week course to equip you with tangible tools to help you win through the application of creativity. [John Hegarty] [MORE INFO HERE]( COURSE FORMAT - Weekly Lectures: 8 on-demand lessons with Sir John Hegarty - Guest Speakers: 8 inspirational sessions with creative experts - Bi-weekly Q&A: Opportunity to ask Sir John your questions live - Supporting Material: Carefully curated additional reading, watching & listening The 4A's have partnered with The Business of Creativity and are offering members a 25% discount. [Please get in touch]( with the 4A's for more details. [The Business of Creativity with John Hegarty Trailer 03052022]( --------------------------------------------------------------- Twitter Flight School [Earn Twitter Flight School Badges]( [Screen_Shot_2022-06-02_at_10.07.48_AM(2)_2235294.png] If you’re looking to level up your Twitter ad game, you’ve come to the right place. Twitter Flight School has everything you need to earn more than just Likes and Retweets. From sparking conversations and creating new connections to launching a campaign — it’s all right here at your fingertips. You've made it this far, let's get started. Here are the badges you can earn: - Twitter for Creatives badge - Launch and Connect badge - Performance Fundamentals badge - Video Badge For more [Learning Institute programs check out our website!]( --------------------------------------------------------------- Diversity, Equity, and Inclusion Programs [The Campaign Enlightenment Program]( [The Campaign Enlightenment Program]( [MORE INFO HERE]( Agencies have exemplified their commitment to change over the last year by participating in DE&I programs and educational initiatives. But how do you apply your knowledge to the campaign journey and ensure authenticity? The Campaign Enlightenment Program will help agencies eliminate bias and create authentic campaigns through a series of hands-on, interactive workshops that feature industry examples, lively discussions, case studies, breakout sessions, and a digital toolkit. Participants will develop a lens for eliminating bias across all aspects of a brief - including CX, creative content, production, media, and experiential activations. --------------------------------------------------------------- [The Workplace Enlightenment Certification]( The Workplace Enlightenment Certification program is designed to move your agency toward the highest standards of equity and inclusion. It impacts all levels of your organization—from the C-Suite to entry-level—and helps you address a range of needs from building a diverse talent pipeline to ensuring equitable practices across the agency. The program is centered around a 5-session workshop for agency executives, with additional training and resources for managers and individual contributors. [Workplace Enlightenment Certification]( [MORE INFO HERE]( --------------------------------------------------------------- Mental Health Program [MADE Academy]( Self-Paced, On-Demand The 4A’s has partnered with the Made of Millions Foundation to bring MADE Academy to our agencies. MADE Academy is an inclusive mental health training program that contains six self-paced content modules with videos, quizzes, and resources. This program provides managers and their employees with vital insights they can bring back to their teams and their communities. They'll gain expertise from a diverse collective of leading advocates, clinicians, HR professionals, and legal professionals. [MADE Academy]( [GET MORE INFO HERE]( --------------------------------------------------------------- Notice of Confidentiality: The information contained in this message is confidential and may constitute inside or non-public information under international, federal or state laws and is intended only for the use of the addressee. Unauthorized forwarding, copying, printing, distributing, or using such information is strictly prohibited and may be unlawful. If you are not the addressee, please promptly delete this message and notify the sender of the delivery error by email. Thank you. [Follow us on Facebook]( [Follow us on Twitter]( [View our LinkedIn Profile]( [Follow us on Twitter]( This email was sent by: 4A's This email was sent to {EMAIL}. [Manage My Email Preferences.]( © 2022 4A's. All rights reserved. [www.aaaa.org]( | [contact us]( [Unsubscribe]( from these messages.