Check out our new Behavioral Science for Marketing programs!

Email not displaying properly? [View web or mobile version](. [4A's Professional & Organizational Development]( Leadership Programs [4A's Team Leadership Certification (TLC)]( [4A's Team Leadership Certificate (TLC)]( [GET MORE INFO HERE]( May cohort: Sold out Next cohort: June 16th The TLC for Managers is a 12-week certification program that provides participants with the skills to grow beyond tactical management and become leaders who promote performance, growth, and well-being among agency teams. Designed for people with 0-6 years experience as a manager, the program focuses on the practical challenges of the creative industry, with special attention to inclusion and belonging. It is available on both an open-enrollment and agency-exclusive basis. --------------------------------------------------------------- [Lead Better: Rethink Your Approach for the Hybrid Environment]( May 16th | 1:00 PM - 4:00 PM ET As agency department and team members head back to the office, we know life in the office will look and feel new again. The hybrid work model means more flexibility and autonomy for all and translates to different experiences for every team member. Balancing flexibility and connection while sustaining innovation, productivity, and effectiveness presents leaders with new challenges. [Lead Better: Rethink Your Approach for the Hybrid Environment]( [GET MORE INFO HERE]( As every agency and client returns to the office at different times, both virtual and hybrid work — including meetings — will be part of life for the foreseeable future. To be a successful leader in a hybrid environment, a new approach is required. Magnify your empathy as a leader, while mastering the balance of synchronous and asynchronous work and communication by examining hybrid work through three essential lenses. During the workshop, you will work through exercises on your own and with other participants to reflect and share experiences that will surface the potential wins, risks, and pitfalls of a hybrid environment while developing increased empathy for the variations of the hybrid experience. These exercises can be used with your team later to create your own customized hybrid workplace road map. Topics covered: - The art and science of inspiring great hybrid teams - a new application for meeting and doing great work together - How to connect team member from anywhere by leveraging roles, relationships, responsibilities, and routines - Understanding variations of the hybrid experience to balance flexibility without losing productivity and effectivenes --------------------------------------------------------------- Organic Growth Workshop [Developing Strong Client Partnerships that Fuel Organic Growth]( May 19th and May 24th | 1:00 PM - 3:00 PM ET Use True & North's Client-centered Thinking method to put yourself in your client's shoes, so you can show up with empathy and strategic rigor. By working on your client opportunities and collaborating with peers, you will plan, design, and safeguard your most important client conversations. You will leave with a tried and tested methodology to understand your clients, find your best place in their world, and drive business in a way that works for both of you. These tools will act as a repeatable framework to engage every client with a balance of empathy, humility, and business rigor. The workshop will cover how to: - Apply strategic rigor to determine how best to help clients - Map client conversations to help you stay in control - Use storytelling to engage with clients on an emotional level - Apply advanced questioning techniques to shape the offer and keep your client engaged - Relieve the pressures clients feel when reaching agreements [GET MORE INFO HERE]( --------------------------------------------------------------- Behavioral Science Programs [Applying Behavioral Science]( [MORE INFO HERE]( [Applying Behavioral Science to Marketing Workshop]( May 24th | 1:00 PM - 3:00 PM ET If you are in the business of influencing decisions, you must understand what drives them. In this 2-hour virtual workshop, Richard Shotton explores how our behavior is shaped by psychological shortcuts; taking us through a typical day of decisions, from trivial food choices to life-changing career moves. Shotton draws on academia and analyzes ad campaigns and his original research, supporting his discussion with insights from some of the smartest thinkers in advertising. The focus throughout the workshop is the marketing potential of knowing what makes us tick. Each section addresses a cognitive bias and outlines easy ways to apply it to your business challenges. Most importantly, we will bring it all back to marketing, always translating theory into practice in the context of your specific issues. By the end of the course, you’ll be full of new ideas and ready to crack any brief. Topics covered: - Introduction to the field of behavioral science as it applies to marketing - How to use a simple framework to make sense of academic findings - Fascinating ways in which the human mind makes decisions about behavior - New and lesser-known research that will give you the edge [Fundamentals of Behavioral Science for Marketing]( Self-Paced If you are in the business of influencing decisions, you must understand what drives them. In this self-paced course, Richard Shotton explores how our behavior is shaped by psychological shortcuts; taking us through a typical day of decisions, from trivial food choices to life-changing career moves. Shotton draws on academia and analyzes ad campaigns and his original research, supporting his discussion with insights from some of the smartest thinkers in advertising. The focus throughout the course is the marketing potential of knowing what makes us tick. Each section addresses a cognitive bias and outlines easy ways to apply it to your business challenges. Most importantly, we will bring it all back to marketing, always translating theory into practice in the context of your specific issues. By the end of the course, you’ll be full of new ideas and ready to crack any brief. [MORE INFO HERE]( --------------------------------------------------------------- Mental Health Program [MADE Academy]( Self-Paced, On-Demand The 4A’s has partnered with the Made of Millions Foundation to bring MADE Academy to our agencies. MADE Academy is an inclusive mental health training program that contains six self-paced content modules with videos, quizzes, and resources. This program provides managers and their employees with vital insights they can bring back to their teams and their communities. They'll gain expertise from a diverse collective of leading advocates, clinicians, HR professionals, and legal professionals. [MADE Academy]( [GET MORE INFO HERE]( --------------------------------------------------------------- Diversity, Equity, and Inclusion Programs [The Campaign Enlightenment Program]( [The Campaign Enlightenment Program]( [MORE INFO HERE]( Agencies have exemplified their commitment to change over the last year by participating in DE&I programs and educational initiatives. But how do you apply your knowledge to the campaign journey and ensure authenticity? The Campaign Enlightenment Program will help agencies eliminate bias and create authentic campaigns through a series of hands-on, interactive workshops that feature industry examples, lively discussions, case studies, breakout sessions, and a digital toolkit. Participants will develop a lens for eliminating bias across all aspects of a brief - including CX, creative content, production, media, and experiential activations. --------------------------------------------------------------- [The Workplace Enlightenment Certification]( The Workplace Enlightenment Certification program is designed to move your agency toward the highest standards of equity and inclusion. It impacts all levels of your organization—from the C-Suite to entry-level—and helps you address a range of needs from building a diverse talent pipeline to ensuring equitable practices across the agency. The program is centered around a 5-session workshop for agency executives, with additional training and resources for managers and individual contributors. [Workplace Enlightenment Certification]( [MORE INFO HERE]( --------------------------------------------------------------- For more [Learning Institute programs check out our website!]( --------------------------------------------------------------- 4A's RESOURCE [4A's Rocky Path For Agencies]( Notice of Confidentiality: The information contained in this message is confidential and may constitute inside or non-public information under international, federal or state laws and is intended only for the use of the addressee. Unauthorized forwarding, copying, printing, distributing, or using such information is strictly prohibited and may be unlawful. If you are not the addressee, please promptly delete this message and notify the sender of the delivery error by email. Thank you. [Follow us on Facebook]( [Follow us on Twitter]( [View our LinkedIn Profile]( [Follow us on Twitter]( This email was sent by: 4A's, 5 Bryant Park, 16th Floor, New York, NY 10018 [View in browser](. 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