Madonna Badger: Tapping into the $20 Trillion Customer

4A's Learning [4A's Learning and Development] Continue to Develop Your Senior & Executive Leaders [Executive Leadership Program] [Executive Leadership Program] A top-notch program providing your top-tier executives an opportunity to continuously develop their leadership skills and styles through an immersive, tech-based, high stakes simulation. --------------------------------------------------------------- This critical coaching is designed for senior-level and executive leaders, as well as high potential department heads. [youtube.jpg] Seats are limited in upcoming [Los Angeles: Feb 8-10] [New York City: Mar 21-23] sessions! Learn more [here]. --------------------------------------------------------------- Many thanks to our sponsor: [youtube.jpg] [Northwestern] [Glass Ladder Series] [Tapping into the $20 Trillion Misunderstood Consumer] 90% of women feel misunderstood by advertisers, yet they control $20 dollars of the US economy. Join Madonna Badger as she discusses the purpose of her agency's social campaign #WomenNotObjects & the importance of empathetic advertising. Other topics will include her four filters on identifying objectification in advertising and how to gain a better understanding of the female consumer. This session is part of a continuing Glass Ladder Series aimed at addressing the impediments, issues, and opportunities confronting the next generation of female leaders. [Register Here] [DIGITAL TRENDS FOR 2017 - JAN 12] [Understand How Tech Disruptions Impact Your Clients] Everyday new technologies are disrupting the industry, making it critical for agencies and their clients to stay one step ahead of the competition. Join Nick New, Managing Director of The Knowledge Engineers by AVADO as he takes you through a roundup of tech that disrupted the industry in 2016, what's to come in 2017 and covers topics such as virtual & augmented reality, smart spaces, interactive buildings, data-driven retail and so much more! [Register Here] BRAND NEW: [ADVERTISING & THE LAW SERIES] [Foundational Legal Knowledge to Protect Your Agency & Clients] The Advertising & The Law series uncomplicates the legalese that could potentially get your agencies & clients into trouble by giving your junior to mid-level talent an understanding of the industry's legal framework. Completion of this series will equip your talent with critical knowledge in areas such as social, intellectual property, agency contracts, content marketing and so much more. You can choose between six webinars or opt into all six for a comprehensive curriculum! [Register Here] [Northwestern] [NEW][: NORTH AMERICAN EDITION OF THE] [IPA FOUNDATION CERTIFICATE] [Set Your New-Hires Up for Immediate Success] Equipping your industry new-hires with a broad overview of advertising, the North American Edition of the IPA Foundation Certificate fast-tracks your talent to gain a foundation that would otherwise take them years on the job to acquire. The online learning fills participants' knowledge gaps by providing them an overview of the brand communications process from start to finish. Topics covered include the client's business, the strategic planner's toolkit, client, creative and media briefs, understanding media channels and planning, and how to effectively evaluate your campaign. Invest in your talent early on and develop them into becoming your top performers & contributors! [Register Here] [THE INSTITUTE OF ADVANCED ADVERTISING STUDIES] [Invest in Your Junior Talent with Renowned Coaching] Operating in nine major markets, including a virtual option in partnership with Northwestern Medill IMC, the Institute of Advanced Advertising Studies (IAAS) and (VIAAS), grows your junior talent with 2-5 years of experience giving them a competitive edge in the industry and the chance to contribute more to your agency's success. The IAAS recruits faculty, judges, and mentors from leading area agencies, as well as outside the marketplace, to deliver cutting-edge instruction and substantive assessment. Participants are given an actual client assignment, asked to form their own "mini-agencies," and develop a complete campaign that teams compete against by presenting their work to their client. Sessions are starting in the new year so learn more and book your agency future leaders now! [Register Here] [IAB DIGITAL MEDIA BUYING + PLANNING CERTIFICATION] [Stand Out as a Media Professional with a Globally Recognized Credential] The 4A's is partnering with the IAB to offer the Digital Media Buying and Planning Certification! This credential is designed for media professionals working across buying, planning, strategy and analytics. Achieving this credential raises your professional stature by demonstrating your knowledge of the most important concepts, guidelines, and best practices in digital media planning strategy, allowing you to best serve clients. [Register Here] [See All of Our Programs Here!] — Don't see what you need? [Email us!] [FBicon.png] [Twittericon.png] [LinkedInicon.png] [Feedicon.png] This email was sent by: 4A's, 1065 Avenue of the Americas, 16th Floor, New York, NY 10018 [View in browser]. This email was sent to {EMAIL}. If you don't want to receive this email any more, you can[unsubscribe]. © 2017 4A's. All rights reserved. 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