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[4A's Professional & Organizational Development](
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[Account Management Boot Camp]
NEW! This workshop is designed to better position agencies as negotiators and business partners to marketers, procurement personnel, and other potential client stakeholders, both to protect existing margins and to help them grow. Learn the tips and tricks to win in today's complex environment from procurement expert Brett Colbert, Partner, Strategic Acquisition Solutions.
[April 21 | New York City](
[Account Management Boot Camp]
NEW! This management training program is designed for anyone new to supervising other people, or who needs a refresher course in being a more effective manager. Participants learn specific methods for keeping the team on track and delegating effectively. The multisession structure of this program offers managers an opportunity to practice new skills and techniques between workshops, and then regroup to debrief on their individual experiences.
[May 13 w/ follow up session June 8 | New York City](
[Account Management Boot Camp]
NEW! Introducing the 4A's Digital Academy: a comprehensive, one and a half-day workshop that provides those new to digital advertising with the skills and knowledge necessary to thrive in the ever-changing agency environment. They'll understand how marketers can use digital advertising as part of their marketing mix, and how to have deeper, more valuable conversations with clients at all levels, about both digital advertising strategy and execution. Upon course completion, participants will have a full understanding of the digital advertising world, from its history and development to current trends and ongoing challenges.
[May 26-27 | New York City](
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[Launch for Leaders]
POSTPONED! The Launch for Leaders program was developed for agency professionals to learn skills to become future agency leaders. The two-day workshop's objective is to provide learning based on the premise that creativity, profitability, and growth are fueled by effective leadership.
[March 24–25 | Chicago](
[4A's Executive Leadership Program]
About half of those who move into leadership positions fail, according to Harvard research. For that reason, the 4A's is once again offering the Executive Leadership Program (ELP), a three-day program specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools.
[June 3–5 | New York City](
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Agencies must raise women into leadership roles in order to thrive. But a common challenge to that progression is motherhood. Mothers@Agencies is a live virtual leadership development program designed for mothers at any stage in their professional careers. This 16-week leadership development program coaches mothers to thrive in the agency environment, supporting them as they contribute and motivating them to stay with the agency and rise. Mothers will finish the program with greater confidence, enhanced productivity, stronger relationships, and improved work/life balance. This investment in your future leaders will strengthen your agency's family.
[Workshop begins April 8](
[Info Session March 11](
[Info Session March 18](
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[Strategy Boot Camp]
Develop your agency's talent, improve employee retention, and foster a culture of growth with Digital Marketing On Demand: a flexible learning path that gives teams a robust introduction to such fundamentals as segmentation, customer insight, CRM, analytics, and automation. Participants use our dynamic online platform to advance at their own pace, and expert mentors offer motivational guidance and feedback in 1:1 sessions. Set your team up for success (and gain insights into its progress). 4A's members receive 20% off!
[UPCOMING 4A'S EVENTS](
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