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[Account Management Boot Camp]
NEW! If you're new to supervising or management, or you simply want to become a more effective manager, this training program is designed for you. Participants will learn specific methods for keeping the team on track and delegating effectively. The two-session structure of this program offers managers an opportunity to practice new skills and techniques between workshops, and then regroup to debrief on their individual experiences.
[Interest Form](
[Account Management Boot Camp]
NEW! This workshop is designed to better position agencies as negotiators and business partners to marketers, procurement personnel, and other potential client stakeholders, both to protect existing margins and to help them grow. Learn the tips and tricks to win in today's complex environment from procurement expert Brett Colbert, Partner, Strategic Acquisition Solutions.
[Interest Form](
[Account Management Boot Camp]
NEW! Introducing the 4A's Digital Academy: a comprehensive five-session workshop that provides those new to digital advertising the skills and knowledge you need to thrive in the ever-changing agency environment. You'll learn how marketers can use digital advertising as part of their marketing mix, and how to have deeper, more valuable conversations with clients at all levels about digital advertising strategy and execution. After completing the course, you'll have a full understanding of the digital advertising world, from its history and development to current trends and ongoing challenges.
[Interest Form](
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[Launch for Leaders]
The Launch for Leaders program was developed for agency professionals to learn skills to become future agency leaders. The two-day workshop's objective is to provide learning based on the premise that creativity, profitability, and growth are fueled by effective leadership.
[March 24–25 | Chicago](
[4A's Executive Leadership Program]
About half of those who move into leadership positions fail, according to Harvard research. For that reason, the 4A's is once again offering the Executive Leadership Program (ELP), a three-day program specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools.
[June 3–5 | New York City](
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This is not a webinar. This is not a one-time training session. This is a live, real-time, virtual leadership development program that invites mothers in agencies to learn, share, and experience powerful leadership concepts that result in greater confidence, enhanced productivity, stronger relationships, and improved work/life balance. This investment in our future leaders' guides mothers to find their own answers for what success looks like.
[Workshop begins April 8](
[Info Session March 11](
[Info Session March 24](
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[Strategy Boot Camp]
For strategists today, there is no end to the topics, methods, and trends we're expected to be experts in. Of course, the most important part of the strategist's job hasn't changed: finding creative ways to solve problems and drive results. In this highly interactive hands-on course, we'll cover the core skills any type of strategist needs to be successful. Real client strategic challenges will be workshopped by participants and the facilitator. Registration Closing Soon!
[March 10 | New York City](
[Strategy for Non-Strategists]
No matter what it says on your business card, you're expected to a be strategist. In this highly interactive one-day course for agency professionals outside of strategy, you'll learn the fundamentals of strategic thinking. Teams will engage in live practice in key areas such as problem reframing, insight generation, and strategic articulation. Registration Closing Soon!
[March 11 | New York City](
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